Hi, I’m Pete.
I work with people like you – startups, small businesses, entrepreneurs and marketers – crafting compelling copy to communicate and convince.
I create website & email copy, landing pages, sales letters, opt-ins, Ask Method funnel copy and more to drive sales and sign-ups on a non-agency budget…
Leaving you with more time to do what you do best.
If you want to increase your conversions, read on to find out how I can help…
Conversion Copywriting For Startups And Entrepreneurs
I combine the ethical, persuasive tactics of successful Direct Response sales copy with a contemporary, conversational style favoured by entrepreneurs and startups.
Online or offline, the focus is on talking to your customer in a way they respond to – not hyping them into submission with a pushy sales pitch.
It’s about striking an effective balance between persuasion and content that’s right for your business. These days people are calling this conversion copywriting (I’m one of a handful of experts to have earned Conversion Copywriting Certification from CopyHackers’ Joanna Wiebe).
So when you need your customers, prospects or subscribers to take action… I can help you get results.
Why It’s Important
Long or short, copy = communication.
Having a site with beautiful design isn’t enough – it’s the words people read on the page that drive sign-ups and sales.
And if you have a great idea for a product or service, it’s nothing unless other people understand its value – and what it means for them.
If your copy isn’t doing this, then your business isn’t getting the exposure it deserves.
That’s where I can help make your biz more money, and reach more customers.
What Clients Are Saying
– about my landing page copy:
At LocalizeDirect we advise app developers to maximize their global reach by translating their products into multiple languages. Peter has been helping us improve this message across our site and we’re very impressed with his ability to create compelling copy for our target audience.
4.4% conversions for both our ‘StoreFront’ registration page and requests for a demo of our enterprise level service…
And astonishingly, conversion rates actually DOUBLED for one lead-gen landing page.”
– Christoffer Nilsson, CEO LocalizeDirect
– about my sales letter copy:
Peter did a great job with our initial launch… for some affiliates it was converting at up to 4%.
For our own internal traffic we received EPCs well over $10, meaning we converted close to 20% from our list.
I like Pete’s style of writing and would recommend him to anyone.”
– Chad Hamzeh, Traffic BlackBook
– about my email copywriting:
Peter was super helpful and responsive.
His emails have a conversational quality to them that make people feel like you’re reaching out to them personally and get them highly engaged as a result.”
– Avery Houser, Teespring
– and about my copy review service:
I stumbled across Pete and read a couple of awesome reviews on him, so I decided to bite the bullet and shell out a bit of my hard-earned cash for a copy review.
I was skeptical at first… BOY WAS I WRONG!
Pete looked at my FB Ads and Landing Page and made what I thought were “small tweaks”. Stuff I never would have picked up on. I launched the new funnel and my landing page now has been converting at a SOLID 69% over the past two months.
You heard that right… conversions over doubled!
I’ve saved more than the price of admission from this massively improved conversion rate. A great investment.
And Pete is a great guy to work with. A total Pro. He delivers great quality on time.
If you are on the fence, jump off! You’ll thank yourself once you see the results start to roll in.”
– Ryan Powell, MortgageMarketingInsider.com
A former copy mentor adds:
If you need direct response copy and don’t have 5 figures to invest in it, you should definitely contact Peter.
Because he’s (at least for the time being) wildly underpriced when you consider just how good he is.”
– Vin Montello, Copywriter & Marketing Consultant
I Write Copy The Way People Talk…
It works because your customer is one person, not a focus group. It’s about connecting with him/her personally, talking to them, not at them.
And I’m a ‘me’, not a ‘we’.
Sure, agencies and marketing teams have their place – but the most effective and persuasive form of communication is one individual speaking to another. And that’s why your copywriter is your “salesperson in print”.
Who I Work With
If you’re a startup, business or entrepreneur making 6-figures-plus a year in sales (or are ambitious and believe this is the year you hit that milestone), we could be a good fit…
If you also work in tech/Saas, entrepreneurial or self-development markets, we should be a good fit…
If you’re also a fan of the work of direct response copywriters like John Carlton, or you love good comedy and great music, we’ll get along like a house on fire – just fill out the damn form already and let’s talk ; )
I’ve delivered conversion-focused copywriting for startups, consultants, coaches and businesses including:
Profit-pulling sales copy in competitive direct response niches for online marketers like The Art of Paid Traffic Podcast host Rick Mulready and Traffic Blackbook media buying pioneer Chad Hamzeh, amongst others…
I also specialise in copy optimization, Ask Method sales copy and Deep Dive Survey research, and provide private consultations.
Now I’d like to help make YOUR product a success…
Need Help Boosting Your Sales Or Getting Your Message Across?
Great. Head over to this page to tell me about your project.
Or you can email me at firstname.lastname@example.org to discuss conversion copy for your biz.
In London? You’ll find me hot-desking at Work.Life in London Fields (E8) and Camden (NW1). Drop me a line if you’d like to meet up and get copy tips over coffee.