As entrepreneurs and biz-owners, we're lucky. Like ‘regular folks’, we may sometimes feel the weight of expectations of others, BUT we can choose our own paths, make our own decisions. We don't have to make a right when everyone tells us to. We can make a left. We can ignore the turns and keep …
What NOT To Do When Pitching Your Stuff
Ever stand up on a stage and pitch your product or service? It’s not easy. I admire people who do it, especially those who either don’t enjoy it or who actively fear it, yet do it anyway. The other day I saw a few folks like that – plus a couple of more seasoned pros – pitch their products …
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The Emails I ALWAYS Read
There are a handful of folks whose emails I ALWAYS read. They’re so good, I sometimes wonder: “How do they do it?” I get a lot of emails, because I subscribe to a lot of lists. I filter the emails from copywriters & marketers and keep them in a special folder. Each morning I start my …
6 Storytelling Tactics Swiped From A Near-Perfect 40-Second Ad
There’s an ad doing the rounds in the UK right now that uses storytelling so well, it’s worth a closer look. And, in a little departure from our usual copy-focused fun here, this one’s a TV ad that prioritises video over copy. There’s still some smart use of copy, as you’ll see… but the really …
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Traffic & Conversion Summit Takeaways Part 2
Behold! A second batch of my key Traffic & Conversion Summit takeaways from the 2016 conference in San Diego. (If you missed part 1 - featuring tips from conference host Ryan Deiss and keynote speaker Gary Vaynerchuk - you can catch up right here.) #4 - Successful Digital …
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Who To Steal From, How To Say No… And What To Do While Doing Nothing
Last week I got all misty-eyed and kinda 'Early-70's Springsteen'. I reflected on my first two years as a freelance copywriter... Writing about what this period has taught me, and what others in the biz could learn from my experiences - both good AND bad. If you missed 'em, check 'em out …
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Six Of The Best: Nuggets Gleaned From Two Years In Copy
Wow... Two whole years. I can hardly believe it's been that long since I showed up in Copy School wearing that ill-fitting uniform and worrying if John Carlton was gonna steal my lunch money. And yet, it was indeed July 2010 when I took my first tentative steps to getting good at …
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