Hi, I’m Pete. I help people like you – owners of growing businesses, ambitious freelancers and digital entrepreneurs – who want to communicate their true, unique value to their ideal customers in the most …
Ambitious entrepreneurs and service business owners:
Start communicating your true, unique value to the people who want what you have
Step 1: Clarify
Gain a deeper understanding of your ideal client or customer by uncovering your audience’s true wants, needs & motivations. It’s all about asking the right questions: of yourself and of your market.
Step 2: Construct
Defining the best ways to express what’s most desirable and distinct about your offer. I’ll use conversion copywriting to build a stronger bridge between your offer and what your ideal customer really wants.
Step 3: Connect
Creating and optimizing the messaging systems that deliver clarity to your audience. I’ll help you ‘sell unique’ in ways that get your unique value noticed, so each step builds trust and enhances that value with your customers.
Working with Pete has been one of the best decisions I’ve made for my company... I was looking for a copywriter but to my good fortune I found a talented marketer." - Gaurav Karnani, Founder: Modern Staples
Peter Michaels is a copywriter I gleefully recommend to business owners who need a true expert." - Kevin Rogers, Founder: CopyChief.com