PETER DODDS
Copywriter & Messaging Consultant
About
Hi, I’m Pete.For the past 15 years I've been helping people like you – owners of growing businesses, ambitious freelancers and digital entrepreneurs – who want to communicate their true, unique value to their ideal customers in the most effective way possible.I call delivering that value to the right people in the right way ‘Selling Unique’.Selling Unique means standing out from the competition by focusing on what’s truly unique about YOUR product or service…Selling Unique means better understanding your ideal customer – gaining deeper insights so you can serve them with empathy…Selling Unique means building trust with authoritative messaging that resonates with the people who want what you have (and not wasting time trying to strong-arm those who don’t).However we do it – with website or email copy, landing pages or sales letters, ad campaigns or quiz funnels… hell, even with cave paintings or sky-writing – our ultimate goal remains the same:To create a clear, unique, persuasive message that positions YOU as the only option available.Because let's face it: you’re not in business to be ‘one of those…’You’re in it to be ‘the only’.I'm a CopyHackers-certified conversion copywriter with a dislike of cut & paste cheesy ‘tactics’. That makes me a bit of a marketing misfit. I’m fine with it.Because here’s what I believe:In a world overflowing with samey-sounding sales messages (hello AI!) and saturated by ‘whatever’ marketing, your best clients and customers are hoping YOU will stand up and show them why you’re different.When you do that well, you win their trust and their business, today and tomorrow.That’s what I’m here to help you do.Ready to chat? Get in touch
Contact
Need help with your sales messaging?Want to sell more products or services without cheesy ‘marketing hacks’ or samey-sounding AI slop?Website, email or social media copy in need of a refresh?Drop me a line and let's have a chat 👇