I decided to do something a little different on the occasion of my 100th Selling Unique Weekly(ish) Inspiration Email… Yep that’s right, according to my Mailchimp dashboard (stats! Exciting) I'd reached a century of what absolutely nobody is calling SUWIEs. So to mark the special occasion, I …
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The robots are coming for me and they won’t stop until I’m a goner. Ok, that’s maybe a little over-dramatic. And “robots” isn’t strictly accurate. Also, not everyone who reads this will get what I mean by “a goner” (dead, deceased, is no more, has ceased to be… I’d be an ex-Pete, …
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I recently helped a client optimise their Teachable course page copy. They were doing well in their course niche – project management exam coaching – but thought they could improve conversions from their flagship course page. So I got to work optimising their existing sales copy. The …
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Copywriting is basically answering questions. Different parts of your sales message answer different questions: What’s in it for me? Why should I trust you? Who else is using this? Why the heckins is it so expensive? How come your last 5 customers all died in mysterious …
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It’s one of the most famous - and most successful - headlines ever written: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” Written by the great agency head/copywriter David Ogilvy, it’s almost 60 years old now, but there’s still an …
Let’s talk about what some people consider to be a filthy, dirty word: Improvisation. It's not outright rude, and it's not a euphemism for the ol' horizontal tango... But still, for some folks in business, the words 'improvise' and 'improvisation' have unholy connotations. They suggest …
Behold! A second batch of my key Traffic & Conversion Summit takeaways from the 2016 conference in San Diego. (If you missed part 1 - featuring tips from conference host Ryan Deiss and keynote speaker Gary Vaynerchuk - you can catch up right here.) #4 - Successful Digital …
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Psst! Come closer... Want to know a great FREE (yeah, I said FREE - the lamest word in marketing) tool for creating headlines? Read on, eager copy-hunter... …
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