I’m Pete Michaels: conversion copywriter, messaging researcher and Selling Unique consultant. (You can read more about my work here.)
As part of my work with entrepreneurs and growing businesses, I often help my clients run a ‘Deep Dive Survey’.
It’s part of an optimized discovery process that gives us some fascinating insights into their ideal customers:
Their buying motivations and objections…
Their fears and desires…
And even the exact language they use to describe their problems.
Once you’ve revealed these kinds of insights it becomes a lot easier to create more effective sales messaging and more hyper-specific content that resonates deeply with your target market.
How to get these kinds of hidden insights into your target market…
I’ve used this simple survey process again and again in all sorts of markets: consulting services, ecommerce, brick & mortar businesses, info-products, app-makers, architects, accountants and even for a relationship therapist.
These businesses have all benefited from learning more about who buys from them and why (and why not), and have used that information to create more targeted, emotionally-resonant sales messaging that CONVERTS.
It’s about finding out what really makes your ideal customers tick, so you can market your products & services to them more effectively.
Behold a quick(ish) summary of what this process can deliver for you:
– A full Deep Dive Survey and analysis you can use to x-ray your prospects and customers (I use a custom-built survey software for the survey & analysis, included in my service – so there’s NOTHING extra for you to set up except an email with a survey link, and no additional costs)
– Valuable ‘Voice of Customer’ data you can use to better communicate with your audience: real-world language right from your target market’s mouths (plus a time-saving process for assessing which respondents to focus on)
– Ideas for new products and services that are already ‘pre-validated’ – you’ll know there’s a market for them because your target audience will have helped identify them
– Inspiration for customised content to attract more of your ideal clients & customers, and to use as ‘authority content’ to build your reputation in your niche
– The crucial first component for setting up an (optional) future quiz-based sales funnel – and a ‘quick-start’ guide for growing your survey into a lead-generating process, whatever market you’re operating in
The simple survey that helps grow your business
I work as a messaging consultant and copywriter for growing businesses, digital entrepreneurs and ambitious freelancers (like consultants and coaches) using my Selling Unique sales messaging process.
The Deep Dive Survey is the only part of that process I also make available as a stand-alone service, because I’ve seen again and again how valuable it can be for businesses who want to learn more about the people who most want what they have.
If we work together on a research survey for your biz, I can create & optimize your survey questions, set everything up in my specialist survey software account (saving you a $99-a-month account subscription), share email copy designed to encourage people to complete your survey, and analyse & prepare a report on up to 300 responses (the ‘sweet spot’ for this type of survey analysis).
Plus I’ll consult with you at the outset to discuss the questions we’ll ask, and at the end to analyse the results together.
You’ll also get copies of every survey response collected, along with my full report and recommendations for implementing these insights into your sales messaging for better conversions and more engaging content.
At the end of the process you’ll have a deeper understanding of your best prospects so you can market to them more effectively and grow your business more easily.
How to find out more (and steal my ideas)
If you have 20 minutes to spare, I’d like to show you how this survey process can help YOUR biz connect more deeply with your ideal clients or customers.
You can schedule a short, no-strings call with me where I’ll outline how everything works, what’s required, timeline & budget, and how I can help you implement this for your specific business.
There’s no obligation to work together, and you’re welcome to use anything you learn from our call as part of your own research process.
If you’re interested in learning more, just grab a call at a time that works for you here.
I look forward to talking with you!
If you have any questions I can help with, just email me at firstname.lastname@example.org