Here’s How We Can Work Together…
Effective marketing should be simple.
It’s about communicating your true, unique value to the right people.
The result? More success and growth, with far less effort and expense.
As marketers and copywriters, we’ve found a thousand ways to overcomplicate this… 😉
But when people understand that what you have to offer is truly unique, your marketing doesn’t need to be complicated.
I’m here to help entrepreneurs and growing businesses who want to clearly and persuasively position their product or service as the best only option available.
I call that process ‘Selling Unique’.
If that’s something you’d like to achieve for your biz, here’s 3 ways we can work together:
1 – Selling Unique Messaging Project
For growing businesses and independent service providers who want to stand out from the crowd and take their sales messaging to the next level.
Our project goal: to better communicate your unique value to the people who most want what you have.
I’ll work with you one-on-one to develop a bold, unique and consistent core sales message you can adapt to any platform.
Customised project includes customer research, consulting, new sales copy & development of authority content
For more info head to this page
2 – Selling Unique Clarity Session
For startups and solopreneurs in need of some high-impact, actionable ways to ‘sell unique’ in their messaging.
A one-to-one consulting session to help you clarify your business’ core message and communicate your true, unique value via your existing website or email series.
Includes 90-minute private consulting call & recording, Clarity Questions Q&A
Cost: €499 / $599
For more info and to apply for a Clarity Session, head to this page
3 – Deep Dive Research Survey
For businesses who want actionable insights into their ideal customers’ hidden fears, desires, beliefs and buying motivations.
We’ll use a tried & tested research survey process designed to uncover what people REALLY think about the problems you help them solve.
Our goal: to reveal actual ‘Voice Of Customer’ language and insights, in order to create sales messaging & authority content that resonates more deeply with your audience.
Includes full research survey creation & consulting, analysis of responses, 2x private calls, insights & recommendations report
For more info and to apply for a Deep Dive Survey, head to this page
What People Say About My Work
In 2014 I received certification from Joanna Wiebe of CopyHackers as a recommended Conversion Copywriter.
Here’s Joanna on the value of hiring a CopyHackers-certified pro:
To become a Copy Hackers Certified Conversion Copywriter, copywriters pass a rigorous exam, including multiple written assignments graded personally by Joanna Wiebe, founder of Copy Hackers and the original conversion copywriter, and Lance Jones, expert CRO.
The ultimate measure of a certified conversion copywriter is whether we answered ‘yes’ to this question: Would we hire them to write for us?”
About my conversion copywriting:
After your copywriting work, we had a 25% conversion rate increase on PPC sales and 10% overall conversion rate increase from all channels for the course page.
Your guidance also helped us to better communicate to students how our monthly plan works, and reduced confusion about that process.
Our conversion rates increased significantly in a month!”
– Resit Gulec, Master of Project Academy
Peter has been helping us improve the message across our site and we’re very impressed with his ability to create compelling copy for our target audience.
4.4% conversions for both our ‘StoreFront’ registration page and requests for a demo of our enterprise level service…
And astonishingly, conversion rates actually DOUBLED for one lead-gen landing page.”
– Christoffer Nilsson, CEO LocalizeDirect
About my Selling Unique process:
As a founder and the sole employee of my company who understands how important copy is, this part of the business was downright scary.
I knew what I wanted to say to customers and consumers but I didn’t know how to say it. I was so overwhelmed I didn’t even know where to start…
Pete helped me develop a voice for the brand and a beautiful cadence for our written word. We get compliments on it all the time… Pete also helped me with strategies on what to say to different audiences with different levels of awareness.
Working with Pete has been one of the best decisions I’ve made for my company… I was looking for a copywriter but to my good fortune I found a talented marketer.”
– Gaurav Karnani, Modern Staples
Pete was really on board with our vision and values, which was essential to getting the right message across on the site.
It’s been a challenge for us to illustrate a complex offering of what we do… Pete’s been able to help us demonstrate the experience and unique value we bring to our clients.
If you’re finding it difficult to express what it is you do to prospective clients without creating more questions, Pete is able to listen and deliver messaging that comes right from the heart of your business.”
– Chris Michael, 10x Tourism
We knew roughly what we wanted to say and the general message we wanted to get across, but we found it hard to find the concise wording to communicate it effectively. There were frequent light bulb moments when Pete produced copy for us of ‘Yes – that’s exactly what we wanted to say (but struggled to execute)’.
I would strongly recommend working with Pete. He is an excellent communicator and very talented. After our first project, we have worked with him on several more. His work is always high quality… I can’t recommend him enough.”
– Brodie Milne, Nearcut
It was time to, finally, get a website. I did not know where to start and being in a very competitive business, it was important that I had copy that would capture prospective clients’ attention about me and the services I offer.
I LOVED working with Pete. I had not done this before and I needed to be guided and take his lead on how best we can work together and communicate. Pete made the process easy and fun.
He did an outstanding job pulling together our research into copy that grabs people’s attention to want to learn more and to feel like ‘I need to work with this person’. The end result far exceeded my expectations.”
– Dinna Voges, Senior Sales & GTM Recruitment Partner
About the Deep Dive Survey customer research process:
I got a lot of great lines to use in my copy which were very helpful in creating my sales page and email sequence. Pete was great about teaching me all about the process and made sure I knew exactly how to repeat the process on my own should I ever want to…
I’d definitely recommend Pete for anyone looking to increase knowledge of their target audience and increase conversions.”
– Sarah Schewitz Psy.D., Couples Learn
And about my Clarity Session consultation calls:
Pete was truly interested in my business and made excellent suggestions I was able to implement straight away.
I can absolutely recommend Pete to any business owners interested in improving their message to potential customers.”
– Martin Sumetzberger, Next Level Sales NZ
A-list copy chief & marketer Kevin Rogers adds:
Peter Michaels is a copywriter I gleefully recommend to business owners who need a true expert.
He goes deep with his clients to get results. That means with Pete you’re getting a writer with a 360-degree view of your campaign.
If you’re committed to working with a writer who only settles for positive results, you can’t do much better than Pete.”
– Kevin Rogers, Founder and CEO of Copy Chief
Need some guidance on the best way we can work together?
Drop an email to firstname.lastname@example.org outlining your messaging goals and I’ll get back to you personally.