Hi, I’m Pete.
I help people like you – startups, growing businesses and digital entrepreneurs – who want to communicate their true, unique value to their ideal customers in the most effective way possible.
I call delivering that value to the right people in the right way ‘Selling Unique’.
Selling Unique means standing out from the competition by focusing on what’s truly unique about YOUR product or service…
Selling Unique means better understanding your ideal customer – gaining deeper insights so you can serve them with empathy…
Selling Unique means building trust with authoritative messaging that resonates with the people who want what you have (not trying to strong-arm those who don’t).
However we do it – with website or email copy, landing pages or sales letters, ad campaigns or quiz funnels, even cave paintings or sky-writing, our ultimate goal remains the same:
To create a clear, unique, persuasive message that positions you as the only option available.
Because you’re not in business to be ‘one of those…’
You’re in it to be ‘the only’.
“Why ‘Selling Unique’?”
As a CopyHackers-certified conversion copywriter I spent years working with clients in various markets who wanted to sell more of their products and services.
Over time I developed specific processes to solve the main messaging issues I saw entrepreneurs and businesses struggling to overcome, again and again…
Because whether they sold digital products & courses, high-ticket consulting services, apps or luxury items, the same key problems always stood in the way of any long-term success:
Like a lack of clarity that weakened the bridge between what they were ‘selling’ in their messaging, and what their market actually wanted to hear…
Or they struggled to express their unique value or individuality in their messaging, so they’d get pigeonholed as ‘just another one of those…’ (or even mistaken for something else entirely).
And if they somehow had the unique value part covered?
Many businesses still shot themselves in the foot with sales copy that shattered any sense of trust…
Resorting to hollow hype and spammy ‘hacks’ where there should have been empathy, personality and genuine connection with their audience.
There was a lot of selling going on, sure… but a lot of uniqueness was being sacrificed to do it.
In a world overflowing with sales messages and saturated by ‘whatever’ marketing, your best clients and customers are looking to YOU to stand up and show them why you’re different.
When you do that well, you win their trust and their business, today and tomorrow.
That’s what I’m here to help you do.
If you’re interested in Selling Unique in your business, head here to find out more about my process.
“What else, Pete?”
I’ve written for or consulted with a whole host of wonderful clients in B2B and B2C:
Silicon Valley startups, productivity experts, wellness companies, app-makers, course owners, consultants, personality test developers and luxury blanket designers…
…and even, back when I was a newbie, one or two Internet Marketers addicted to “CRUSHING IT!” (not so much these days).
I’m a keen student of copywriting & direct response marketing, and a founder member of Kevin Rogers’ excellent Copy Chief forum, where I get to nerd out with fellow word-wranglers and some serious marketing masterminds.
“It’s not all work, work, work with you is it?”
Of course not.
I love movies (I studied screenwriting at university), books (I’m a Dickens nut, but will also read authors who haven’t been dead for centuries) art and photography (I used to work in a contemporary art gallery, and yes, there was a lot of air-kissing)…
…but my #1 passion is music – particularly of the garage/psych rock variety (the louder and weirder the better). I buy lots of records and go to lots of gigs, because those things make me happy, and I love discovering new sounds (recently been getting into Japanese ambient techno and wondering why I didn’t do it earlier…)
I lived in London for about a hundred years before moving to weird and wonderful Berlin, which I currently call home and use as a base for visiting as many exciting (and usually warmer) destinations as I can. Travel is my jam.
If you’re ever in town you can find me co-working at Factory Görlitzer Park or at Office Club in Prenzlauerberg. Drop me a line if you’d like to meet for kaffee, bier or wurst!