Hi, I’m Pete.
I help people like you – owners of growing businesses, ambitious freelancers and digital entrepreneurs – who want to communicate their true, unique value to their ideal customers in the most effective way possible.
I call delivering that value to the right people in the right way ‘Selling Unique’.
Selling Unique means standing out from the competition by focusing on what’s truly unique about YOUR product or service…
Selling Unique means better understanding your ideal customer – gaining deeper insights so you can serve them with empathy…
Selling Unique means building trust with authoritative messaging that resonates with the people who want what you have (and not wasting time trying to strong-arm those who don’t).
However we do it – with website or email copy, landing pages or sales letters, ad campaigns or quiz funnels… hell, even with cave paintings or sky-writing – our ultimate goal remains the same:
To create a clear, unique, persuasive message that positions you as the only option available.
Because you’re not in business to be ‘one of those…’
You’re in it to be ‘the only’.
“Why ‘Selling Unique’?”
As a CopyHackers-certified conversion copywriter I spent years working with clients in various markets who wanted to sell more of their products and services.
Over time I developed some specific processes to solve the main messaging issues I saw entrepreneurs and businesses struggling to overcome, again and again…
Because whether they sold digital products or courses, high-ticket consulting services, apps or luxury items, the same key problems always stood in the way of any long-term success:
Like a lack of clarity that weakened the bridge between what they were ‘selling’ in their messaging, and what their market actually wanted to hear…
Or they struggled to express their unique value or personality in their messaging, so they’d get pigeonholed as ‘just another one of those…’ (or even mistaken for something else entirely).
And if they somehow had the unique value part covered?
Many businesses still shot themselves in the foot with tone-deaf sales copy that shattered any sense of trust…
Resorting to hollow hype and spammy ‘hacks’ where there should have been empathy, personality and genuine connection with their audience.
There may have been some selling going on, sure… but a lot of uniqueness was being sacrificed to do it.
My dislike of cut & paste cheesy ‘tactics’ makes me a bit of a marketing misfit. I’m fine with that. Many people I work with feel that way too, which is why together we’re able to help them create genuine, honest sales messaging that has the integrity they and their customers are looking for.
Here’s what I believe:
In a world now overflowing with same-as-the-next-guy sales messages and saturated by ‘whatever’ marketing, your best clients and customers are hoping YOU will stand up and show them why you’re different.
When you do that well, you win their trust and their business, today and tomorrow.
That’s what I’m here to help you do.
If you’re interested in Selling Unique in your business, head here to find out more about how I can help.
“What else, Pete?”
I’ve written for or consulted with a whole host of wonderful clients of all shapes and sizes, in both B2B and B2C:
Startups, freelancers, productivity experts, wellness companies, app-makers, course owners, consultants, personality test developers and luxury blanket designers…
…and even, back when I was a newbie, one or two Online Marketing Bro’s obsessed with “CRUSHING IT!” (whatever ‘it’ was).
These days I’m a keen student of copywriting & messaging. I’m also a big fan of questions, and less of a fan of rules (though I do have a few of my own).
For several years I wrote a weekly(ish) Selling Unique Inspiration Email to inform, entertain and inspire curious biz-owners and entrepreneurs who want to sell unique in their own messaging. It’s currently on hiatus but you can still check out any of the articles over on the right of this page (down below if you’re on mobile).
“It’s not all work, work, work with you is it?”
How very dare you. Of course not!
I love movies (I also moonlight as a screenwriter – but that’s a tale for another day), books (I’m a Dickens, Paul Auster & Joshua Ferris nut), art and photography (I enjoyed a brief but fun career shooting live music in the noughties)…
But my #1 passion is music – especially of the garage-meets-psych-rock variety. The louder and weirder the better – try Thee Oh Sees, Rose City Band and Mdou Moctar (“Who?” Check ’em all out on Bandcamp, where fans help musicians get paid for the music they make).
I still buy lots of records and go to lots of gigs (pre-Covid at least), because those things are important. But most of all, I love discovering new sounds (I’ve recently been getting deep into Mary Lattimore’s wondrous harp-drone stuff, perfect for pandemic and post-pandemic listening)…
Don’t let anyone tell you “the old days were the best” – right now, music is more exciting than ever, and even when it isn’t, you can always throw on Exile On Main Street or Dusty In Memphis again and discover worlds old and new.
I tried running once, but I kept spilling my martini.
Now that we know each other a little better…
Need help with your sales messaging without resorting to cheesy cut & paste ‘marketing tactics’?
Head over to this page for some ways I can help you Sell Unique in YOUR biz.