Here’s a couple of quotes that illustrate the importance of developing TRUST with your ideal clients and customers… Yep, it’s the third part of our focus on your business’ KLT - Know, Like & Trust - factor (catch up with parts one and two if you missed ‘em). One quote comes courtesy of …
People Don’t Like Your Business
It's true, people don’t like your business… ...they like YOU. When it comes to your KLT factor (Know, Like & Trust) it’s not your biz that matters so much as the people behind the biz. Because we humans respond positively to personalities, not companies. We’re not attracted to the …
Getting To Know You
Last time we looked at the biz-growing importance of your messaging’s KLT factor: Know, Like & Trust. As promised, it’s now time to take a closer look at each of the three KLT components – so you can help your audience to know, like and trust YOU (and your biz) more. Let's start with …
KLT (If Only It Was This Easy)
You’ve probably heard about the KLT factor in marketing: ‘KLT’ = Know, Like & Trust. These are 3 things your prospect needs to FEEL about you in order to be comfortable buying from you. It’s been that way since the first naked dude bought his first loincloth from the first loincloth …
Listening
How good a listener are you? Clearly, some people are better at listening than others. No doubt you've met some terrible listeners, at parties, or at work… …or have an Uncle Terry or Auntie Maggie who see the appearance of another human face in their field of vision as simply an excuse to …
The Truth About The One That Got Away
Ever wonder why some people buy from you almost without hesitation… …yet others who seem like a great fit for your product or service can seem 99% convinced but then just… disappear? We’ve all been ghosted by a ‘sure thing’ before. And I’m sure you’ve had that “Was it something I said?” …
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Can I Steal Your Idea?
“Please may I steal your idea?” …said no one, ever. When people figure out a way to undercut, replicate or even blatantly rip-off a business idea, they don’t ask permission. They just do it. If this ever happens to you, you might see it as a compliment. Or a threat… Or just the …
‘Launch Season’
Is it just me, or did summer end pretty suddenly this year? Seems like one minute I was sunning it up on the beach, the next I was shutting all the windows to keep the draught out. On the evening of August 31st – officially the final day of ‘summer’ in my strict 3-months-per-season …
