“Please may I steal your idea?” …said no one, ever. When people figure out a way to undercut, replicate or even blatantly rip-off a business idea, they don’t ask permission. They just do it. If this ever happens to you, you might see it as a compliment. Or a threat… Or just the …
‘Launch Season’
Is it just me, or did summer end pretty suddenly this year? Seems like one minute I was sunning it up on the beach, the next I was shutting all the windows to keep the draught out. On the evening of August 31st – officially the final day of ‘summer’ in my strict 3-months-per-season …
Learn More About Your Audience While Building Your List And Making Sales
Lately I’ve been experimenting with a cool new tool that’s helping me grow & segment my email list. I’ve been working with quiz funnel elements for a while, for my clients and for my own lead-gen… So when the chance to trial a new tool for setting up a quiz on my site came up, I decided to …
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Hacked Off
People are feeling hacked off. Short-changed. In so many markets, someone is trying to shortcut something – and it’s costing them customers. Case in point: I work a lot with businesses who provide services to other businesses. We call it B2B, because acronyms FTW ;) And one of the …
They’re Coming For Me. Are You Next?
The robots are coming for me and they won’t stop until I’m a goner. Ok, that’s maybe a little over-dramatic. And “robots” isn’t strictly accurate. Also, not everyone who reads this will get what I mean by “a goner” (dead, deceased, is no more, has ceased to be… I’d be an ex-Pete, …
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Do You Remember The First Time?
I was watching Eddie Murphy on the new series of Comedians In Cars Getting Coffee, and he told a great story. Jerry asked him if he remembered the first time he realised he was a comedian. So Murphy talked about how one day he was on the school bus, doing impressions of the other kids and …
The ‘Zen Commandments’
Q: Who makes the rules? A: We all do. Sure, you may not be asked to personally come up with the big rules that affect billions… …those are for much cleverer, ethically unquestionable people like politicians, rulers and lawmakers to create… : 0 And now that we’ve picked ourselves up …
“It’s A Trap!”
Whenever you make a decision, you risk falling into a trap. The same goes for your customers and prospects. 20 years ago a team of researchers uncovered the ‘Hidden Traps of Decision Making’ that we all fall into at some point. The research found that “the higher the stakes of your …
