It's barely above freezing here and this guy just jumped naked into the lake. He stood on the bank, took everything off and just… jumped in. He's not bothered that people are stopping to watch him wade around in the waist-deep icy-cold water, either. Men, women and children are watching him …
A Confession
Oops. It's been a wee while since the last Selling Unique Inspiration article. Apologies. But also: thanks for sticking around (more on that in a sec). So, a confession: Since a new year is beckoning us optimistically forward, I thought it was about time I ‘fessed up and …
Release The Hounds! (Or Don’t)
It's been a few weeks, but I'm back in action! And with this summer’s Inspiration Article hiatus behind us (happily I can now recommend LOTS of places to eat in the beautiful city of Porto) I thought we’d look at a sticky subject which a couple of clients recently brought up : List …
10 Arse-Kicking Email Subject Lines That Got Mad Open Rates
I decided to do something a little different on the occasion of my 100th Selling Unique Weekly(ish) Inspiration Email… Yep that’s right, according to my Mailchimp dashboard (stats! Exciting) I'd reached a century of what absolutely nobody is calling SUWIEs. So to mark the special occasion, I …
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Clarity First Marketing
Let’s get back to basics for a sec. The single most important factor to focus on when creating ANY message for your business is: CLARITY. Without clarity you end up with confusion at best, disaster at worst. Let's face it: your audience needs to understand you before they Know, Like …
SWIPE: 3x ‘BI/SM’ Story Types For Your Biz
Last time I explained how BIG Ideas + SMALL Moments = BETTER sales messaging. Now it's time to dig a bit deeper into how that actually works for your biz. (Late to the party? No worries. Catch up with pt.1 here.) Using this ‘BI/SM’ approach strengthens your connection with your ideal …
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Big Ideas, Small Moments
Successful marketing is often a combination of big ideas and small moments. A big idea is critical because the best way to communicate something is to do it as simply as possible. (Hence the famous acronym ‘K.I.S.S.’ – Keep It Simple, Stupid) At its most fundamental level, your marketing’s …
Who “We” Really Are
Critical insight into your clients & customers: Everybody wants to feel like they belong… But not everybody wants to ‘fit in’. On the surface, they may sound like the same thing, but they’re actually very different – and understanding why is crucial to your messaging. I can explain… …
