The most successful marketing is often a combination of big ideas and small moments. A big idea is critical because the best way to communicate something is to do it as simply as possible. (Hence the famous acronym ‘K.I.S.S.’ – Keep It Simple, Stupid) At its most fundamental level, your …
Who “We” Really Are
Critical insight into your clients & customers: Everybody wants to feel like they belong… But not everybody wants to ‘fit in’. On the surface, they may sound like the same thing, but they’re actually very different – and understanding why is crucial to your messaging. I can explain… …
About Your Bridge
Your marketing is simply a bridge. There’s you on one side with your kick-ass product or service… <-- YOUR BRIDGE --> …and there’s a person you can help (your ideal prospect) on the other side. Sometimes that bridge connects immense physical distances – you can sell from Tokyo to …
“Everybody Has A Plan, Until…”
Sometimes, shit happens. Rarely has that least profound of statements been as apparent as right now. Fingers & toes crossed, we may not see anything quite like this current s(h)ituation again… …but as biz-owners we have to accept there’s always the possibility of our best-laid plans …
What’s Changed (And What Hasn’t)
This past week (another ‘week like no other’) I’ve talked with a fair few business owners & marketers… It’s been a mix of clients, colleagues, prospects and consulting calls. Here’s what I learned, along with 3 questions to think about: 1 – Many businesses are adapting what they …
Five Seconds
Hold up your writing hand, your palm facing you. Look at your palm for 5 seconds. You’re not looking for anything, just noticing it. There’s a meditation technique called ‘noting’, which is super simple and which can help during times of uncertainty. You stop whatever you’re doing, focus …
A Quick Question For You…
Hi there! Quick Q for you this week: What's one question you've asked (or been asked) recently that's had a useful impact on your work? Maybe it's something that helped you get better results, or led to a creative breakthrough, or helped you better understand the people you …
Fail We May, Sail We Must
Something a little different for you this week. That is, if you’ll allow me to indulge my inner uncle and veer ever-so-slightly off-topic… As I cast my mind back a decade or two (or three) to take inspiration from a remarkable figure sadly taken from us earlier this week: Andrew …
