Thanks for stopping by!
My friend and colleague Scott Anderson has shared this link with you because he believes your agency may benefit from adding some research insights to your discovery process.
I’m Pete Michaels, copywriter, messaging researcher and Selling Unique consultant. (You can read more about my work here.)
As part of my work with entrepreneurs and growing businesses, I often help my clients run a ‘Deep Dive Survey’ to help them learn more about their ideal customers.
This is also something you can do to help YOUR clients learn about their ideal customers, as part of an optimized discovery process.
I’d like to show you how the survey works, so you can implement it for your agency and start wowing clients while getting ‘paid to pitch’ as Scott says.
A quick overview of the survey process:
Since I’ve been creating surveys for businesses we’ve been able to uncover all sorts of insights about who buys and why (and why not), and use these insights to design more effective messaging and campaigns.
You can use the same research process to get to know your potential client’s customers better and deliver new insights to them, along with ideas for creative based on actual market research.
It’s about finding out what really makes a biz’s ideal customers tick, so they can better market their products & services to them.
Here’s what this process delivers:
– A full Deep Dive Survey and analysis you can use to x-ray your prospects and customers (I use a custom-built survey software for the survey & analysis)
– Valuable ‘Voice of Customer’ data you and your potential client can use to better communicate with their audience: real-world language right from the target market’s mouths (plus a time-saving process for assessing which respondents to focus on)
– Ideas for new products and services you can recommend to your client that are already ‘pre-validated’ – you’ll know there’s a market for them because the target audience has helped identify them
– Inspiration for customised content to attract more of their ideal audience and use as ‘authority content’ in your client’s niche
How I can help you today
If you’d like to chat with me about using a Deep Dive Survey for your next client discovery process, just email email@example.com and mention Scott Anderson in the subject line.
I’ll reply with a couple of questions to help me understand your situation, and then we can schedule a quick, no-strings call on Zoom where I’ll outline how the process works and how I can help you implement it.
I look forward to talking with you!