In the previous post we looked at three key ways to getting your copy career up and running. Now I’d like to lay out three more simple but effective ways to ensure you gain momentum and crank it up a notch… These are two tactics and one very important approach that I found to be the ...…
Newbie copwyriters, welcome. You are, right now, at a truly exciting position in your career… Maybe you’ve just landed your first client, maybe you haven’t… (Maybe even the idea of having a client seems shrouded in the mists of the future… doesn’t matter.) You’re still entitled to be excited, however ‘green’ you think you are. ...…
Today’s blog post on headlines is all about simplicity. Why? Because everybody is busy. (Even when they don’t appear to be…) We may not all be as busy as, say, James Franco, who gets up to crazy stuff like recording an album, publishing a book, exhibiting his art, earning a pilot’s license, training to box, learning ...…
I saw a great headline on the Underground the other day: Cool, huh? Turned out it was a TFL (Transport For London) ad to encourage passengers to take their newspapers with them for recycling, or at least stop them clogging up the trains and platforms. Unlike the vast majority of ad headlines, it got my attention and ...…
Can you feel it? Spring is in the air… (I know this ’cause the annual dose of hayfever’s kickin’ in)… And all across the marketing world folks are making fresh, new starts. New ideas are hatching… New products are being designed… There’s even a new blog or two… Right now, I’m involved with a ...…
