Copywriting To Communicate And Convince... Peter Michaels' Blog
Every business needs good copy.
Startups are no different. So here’s some key tips for startup and new-biz owners on how to approach copywriting.
It’s not exhaustive (obviously) - but if you use these 7 points as a framework for your copy, you’ll make your customers very happy indeed…
And that’s what it’s all about, right?
Ok, dive in…
After a decade-long recording break, David Bowie returned to the music scene on January 8th, 2013. Despite being one of the most distinctive and popular performers ever, ‘Dagenham Dave’ surprised almost everyone with the timing of his announcement. No mean feat… I mean, how many times have you been genuinely surprised by anything a pop [...]
Continue reading...Man, been busy… Haven’t posted for a month or more – my bad. But of course when we’re busy, we’re also learning. So I wanted to share something in this short post that’s come up a few times recently… And it’s something that’s important in your marketing AND copywriting.
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I found myself transfixed by the side of a van this week. No, the grey London weather hasn’t sent me round the bend… And no, my life isn’t that boring (not all the time). But I’d never seen the White Van Gentlemen company logo before, and it got me thinking…
Continue reading...It’s funny… Inspiration can strike when you least expect it. Yesterday I was in an indie bookstore when an elderly gent politely started chatting to me. He said he was a published author – I had no reason to disbelieve him – and would I please google him to check out his work? Pretty direct, huh?
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