In a conversation about entrepreneurialism the other day, someone shared an idea that really resonated:
“Simple answers are as close as a search bar. Meaningful answers need time.”
Of course, this wasn’t always the case. Before the internet, before Johnny Googles unleashed his incredible box of truth upon the world, even simple answers were hard to find.
You had to go to a library, or track down someone who knew more than you did about a particular subject. Pub arguments about facts went on for hours, instead of being ended sharply with the wave of a smartphone screen in front of someone’s face.
Today, simple answers are indeed just a few taps away. Which has raised our expectations for fast answers to higher levels than ever before.
The same can’t be said for meaningful answers, and likely never will…
If you work directly with people who pay you for your expertise, the kind of answers YOU provide for your clients can’t be replicated by any algorithm, or churned out of even the most sophisticated 3D printer.
This is part of what makes your work so valuable, meaningful and unique.
Sure, products can provide simple answers, and often important ones too…
From detergent to peanut butter, from raincoats to scheduling apps, the world is full of amazing products that represent simple, fast answers.
It’s up to service providers like you and I to come up with the more meaningful answers – things your clients can’t just search for and tick off their to-do list in a few moments spent on Amazon.
You can’t answer EVERY question, of course. Nor should you try – that’s a nut even Google can’t crack.
But what you can do is decide which questions YOU are here to answer, and make sure people understand how you can help them.
If that’s something you could use a little help with, I’ve just launched something designed to guide you in the right direction.
It’s for service providers and entrepreneurs who create their own messaging, and want to use that messaging to attract more of their ideal clients.