There are a lot of ways you can spend your marketing budget in 2023. I believe investing less than five-figures in a process that helps you… Uncover hidden insights about your ideal customers Get clear on your true, unique value and ensure it informs every future sales message your business …

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Short answer: Probably, yes. Longer answer: I developed this Selling Unique project process to help growing businesses who desire clarity on their core sales message: exactly what makes their products or services unique, and how they should best communicate that to their ideal clients & …

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Absolutely. We’ll have regular consulting calls throughout the project to discuss research, your business goals, message creation, feedback and more. I’ll work directly with you (or your best point of contact for this) every step of the way, and nothing is outsourced. It’s just you and me, …

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As part of our project I’ll create new copy for your THREE most conversion-focused webpages. This is usually your Homepage, About page and a ‘Secret Sauce’ page (like a Process or How It Works page that goes deeper into what makes your product or service unique) since they tend to be the ones …

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Both! Your brand – essentially, what your ideal customers really think of your biz – is essential to helping you make ANY sale, especially online. No sales page exists in a vacuum these days. But fancy-pants creative agency ‘branding exercises’ that don’t directly inform your actual sales …

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Selling Unique projects typically last around 6-8 weeks. I’ll share full details of the schedule outline before we get started, including deliverable dates, consulting calls and research steps. …

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1) Service providers (like consultants, coaches and ambitious freelancers) who want to communicate their unique combination of personality, skills and experience through sales messaging that attracts more of their ideal clients and positions their business as an expert, trusted and incomparable …

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