by 1) Service providers (like consultants, coaches and ambitious freelancers) who want to communicate their unique combination of personality, skills and experience through sales messaging that attracts more of their ideal clients and positions their business as an expert, trusted and incomparable brand.
2) Online business owners (startups, entrepreneurs or seasoned businesses selling physical or digital products) who want to connect more deeply with their ideal customers and position their products & services as unique, unrivalled and trustworthy.
Either way: you believe in what you have to offer, you’ve had enough success so far to know that people want it, and you have a desire to express your true, unique value in the best way possible… but your current sales messaging isn’t doing that.
Selling Unique is for you if you no longer want to be perceived as “one of…” – it’s time to become “the only”.
