by Both!
Your brand – essentially, what your ideal customers really think of your biz – is essential to helping you make ANY sale, especially online. No sales page exists in a vacuum these days.
But fancy-pants creative agency ‘branding exercises’ that don’t directly inform your actual sales messaging are just incomplete processes (which is weird because they’re also often very expensive).
Your sales messages need to establish your unique brand and actually SELL.
As a conversion-focused copywriter and consultant, I’ve seen my fair share of marketing that does one but not the other (and some that does neither).
That’s why Selling Unique is about creating sales-driven messaging that strengthens your brand, builds trust with your ideal customers AND communicates your offer persuasively – so the right people buy from you today, tomorrow and next year.
