by Peter Michaels on
Copywriters: Go Watch A Movie... Specifically, go watch a movie that'll help you with your sales writing... One that's generally recognized as having one of THE great screenplays... I'm talking about The Godfather. Written by director Francis Ford Coppola and the original book’s …
Continue Reading about Copywriting At The Movies (Part One) →
by Peter Michaels on
Folks are talking. They always do. This time, they're talking about 'the death of Email Marketing'. "Dead? Nah. Email's Just Getting Started..." In fact, it's even more powerful than ever, partly thanks to social media - which those same talky folks claim is ‘killing …
by Peter Michaels on
Hey gang... First up, apologies for not posting for a while. Been a busy month, but I'm reaching the end of a major copy project that I've been focused on and should now have a little more time for bloggery. Ever See The Movie 'Anvil! The Story Of Anvil?' It's a …
by Peter Michaels on
Last week I got all misty-eyed and kinda 'Early-70's Springsteen'. I reflected on my first two years as a freelance copywriter... Writing about what this period has taught me, and what others in the biz could learn from my experiences - both good AND bad. If you missed 'em, check 'em out …
Continue Reading about Who To Steal From, How To Say No… And What To Do While Doing Nothing →
by Peter Michaels on
Wow... Two whole years. I can hardly believe it's been that long since I showed up in Copy School wearing that ill-fitting uniform and worrying if John Carlton was gonna steal my lunch money. And yet, it was indeed July 2010 when I took my first tentative steps to getting good at …
Continue Reading about Six Of The Best: Nuggets Gleaned From Two Years In Copy →
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