It happened a couple of years ago – slowly at first, and then suddenly: I fell in love… with a flippin’ spreadsheet. Weird, I know. Even weirder, because I’ve always been a words guy at heart… Books, stories, conversations, movies, songs, messages. Those are things that move and …
Sorry, I Can’t Help You
I'm sorry, but there's a few things I just CANNOT do: I can't drink more than 1 cup of tea in a day (in England this is considered treason, which may explain why I no longer live there)... I can't put the duvet cover on the duvet without swearing at least once (seriously it's just so f*#*@!g …
Do It / Don’t Do It
A quick prediction: By 2025, the marketing frenzy we know currently as ‘Bl*ck Fr*d*y Fortnight’ (formerly known simply as ‘Bl*ck Fr*d*y’, back when it was just one day, then ‘Bl*ck Fr*d*y Week’) will have become ‘Bl*ck Fr*d*y Quarter’. Only it won’t really be a calendar quarter, strictly …
Use This When You’re Stuck
There’s a simple question you can use to uncover important insights into your market, your product and your messaging. It’s something you can ask anyone – including yourself – to trigger interesting and useful responses when you’ve hit a wall and need a breakthrough of some kind. The best …
Trust Is Like A Mirror…
Here’s a couple of quotes that illustrate the importance of developing TRUST with your ideal clients and customers… Yep, it’s the third part of our focus on your business’ KLT - Know, Like & Trust - factor (catch up with parts one and two if you missed ‘em). One quote comes courtesy of …
People Don’t Like Your Business
It's true, people don’t like your business… ...they like YOU. When it comes to your KLT factor (Know, Like & Trust) it’s not your biz that matters so much as the people behind the biz. Because we humans respond positively to personalities, not companies. We’re not attracted to the …
Getting To Know You
Last time we looked at the biz-growing importance of your messaging’s KLT factor: Know, Like & Trust. As promised, it’s now time to take a closer look at each of the three KLT components – so you can help your audience to know, like and trust YOU (and your biz) more. Let's start with …
KLT (If Only It Was This Easy)
You’ve probably heard about the KLT factor in marketing: ‘KLT’ = Know, Like & Trust. These are 3 things your prospect needs to FEEL about you in order to be comfortable buying from you. It’s been that way since the first naked dude bought his first loincloth from the first loincloth …
