You’ve probably heard about the KLT factor in marketing: ‘KLT’ = Know, Like & Trust. These are 3 things your prospect needs to FEEL about you in order to be comfortable buying from you. It’s been that way since the first naked dude bought his first loincloth from the first loincloth …
Listening
How good a listener are you? Clearly, some people are better at listening than others. No doubt you've met some terrible listeners, at parties, or at work… …or have an Uncle Terry or Auntie Maggie who see the appearance of another human face in their field of vision as simply an excuse to …
The Truth About The One That Got Away
Ever wonder why some people buy from you almost without hesitation… …yet others who seem like a great fit for your product or service can seem 99% convinced but then just… disappear? We’ve all been ghosted by a ‘sure thing’ before. And I’m sure you’ve had that “Was it something I said?” …
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Can I Steal Your Idea?
“Please may I steal your idea?” …said no one, ever. When people figure out a way to undercut, replicate or even blatantly rip-off a business idea, they don’t ask permission. They just do it. If this ever happens to you, you might see it as a compliment. Or a threat… Or just the …
‘Launch Season’
Is it just me, or did summer end pretty suddenly this year? Seems like one minute I was sunning it up on the beach, the next I was shutting all the windows to keep the draught out. On the evening of August 31st – officially the final day of ‘summer’ in my strict 3-months-per-season …
Learn More About Your Audience While Building Your List And Making Sales
Lately I’ve been experimenting with a cool new tool that’s helping me grow & segment my email list. I’ve been working with quiz funnel elements for a while, for my clients and for my own lead-gen… So when the chance to trial a new tool for setting up a quiz on my site came up, I decided to …
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Hacked Off
People are feeling hacked off. Short-changed. In so many markets, someone is trying to shortcut something – and it’s costing them customers. Case in point: I work a lot with businesses who provide services to other businesses. We call it B2B, because acronyms FTW ;) And one of the …
They’re Coming For Me. Are You Next?
The robots are coming for me and they won’t stop until I’m a goner. Ok, that’s maybe a little over-dramatic. And “robots” isn’t strictly accurate. Also, not everyone who reads this will get what I mean by “a goner” (dead, deceased, is no more, has ceased to be… I’d be an ex-Pete, …
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