Whatever business you’re in, your work involves asking a LOT of questions. We do it constantly, whether we realise it or not. It’s one of the ways in which business intersects with ‘real life’. Because as biz-owners, entrepreneurs and freelancers, our businesses truly are extensions of …
Hello, Good Evening And Welcome…
Do you ever imagine you're a guest on a podcast you're listening to, or a chat show you're watching? Like you're a part of the conversation? I do this, and I'm sure I'm not alone (whether anyone else admits to it or not). Sometimes, I imagine being asked some of the questions the hosts are …
Not For Me
As entrepreneurs and biz-owners, we're lucky. Like ‘regular folks’, we may sometimes feel the weight of expectations of others, BUT we can choose our own paths, make our own decisions. We don't have to make a right when everyone tells us to. We can make a left. We can ignore the turns and keep …
A Confession
Oops. It's been a wee while since the last Selling Unique Inspiration article. Apologies. But also: thanks for sticking around (more on that in a sec). So, a confession: Since a new year is beckoning us optimistically forward, I thought it was about time I ‘fessed up and …
Release The Hounds! (Or Don’t)
It's been a few weeks, but I'm back in action! And with this summer’s Inspiration Article hiatus behind us (happily I can now recommend LOTS of places to eat in the beautiful city of Porto) I thought we’d look at a sticky subject which a couple of clients recently brought up : List …
10 Arse-Kicking Email Subject Lines That Got Mad Open Rates
I decided to do something a little different on the occasion of my 100th Selling Unique Weekly(ish) Inspiration Email… Yep that’s right, according to my Mailchimp dashboard (stats! Exciting) I'd reached a century of what absolutely nobody is calling SUWIEs. So to mark the special occasion, I …
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Clarity First Marketing
Let’s get back to basics for a sec. The single most important factor to focus on when creating ANY message for your business is: CLARITY. Without clarity you end up with confusion at best, disaster at worst. Let's face it: your audience needs to understand you before they Know, Like …
SWIPE: 3x ‘BI/SM’ Story Types For Your Biz
Last time I explained how BIG Ideas + SMALL Moments = BETTER sales messaging. Now it's time to dig a bit deeper into how that actually works for your biz. (Late to the party? No worries. Catch up with pt.1 here.) Using this ‘BI/SM’ approach strengthens your connection with your ideal …
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