“What you do speaks so loudly I cannot hear what you are saying” This quote recently got me thinking… It’s from Ralph Waldo Emerson (sort of), and one way it can be read is basically as a more poetic way of saying “actions speak louder than words”. You know when some statements and …
About ‘True Happiness’ (Not What You Think…)
I’ve been lucky enough to meet, hang with or work with some fascinating entrepreneurs and business owners over the past 3+ years, and I’ve noticed an interesting trend. The happiest ones – (And by “happiest” I don’t necessarily mean they’re smiling 24/7 or posting lifestyle updates that are …
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Seeing Around Corners
Wow, what happened there? Seems like January paid the cheque and flounced off in an instant, leaving us all dazed and a little confused at the sudden appearance of February. And now the dust is starting to settle on all our New Year’s resolutions, both personal and professional... Those …
Now Exiting… Your Comfort Zone
I love to travel, but man, I’ve been on the road A LOT lately. More accurately: I’ve been on the road, on the rails, in the air and under the sea. (All without sitting behind the wheel once… 20 years later, I still haven’t finished those driving lessons I got for my 18th birthday. What …
Wait, They Shot WHO In The First Scene?!?
It’s an unforgettable opening to a movie: A shot rings out, and we see the gun barrel in close-up… Next, a close-up on the face of the man who’s been shot… (Wait, isn’t that – Al Pacino? Isn’t he supposed to be the star of this movie?) Another shot is fired, again the smoking gun seen …
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6 Storytelling Tactics Swiped From A Near-Perfect 40-Second Ad
There’s an ad doing the rounds in the UK right now that uses storytelling so well, it’s worth a closer look. And, in a little departure from our usual copy-focused fun here, this one’s a TV ad that prioritises video over copy. There’s still some smart use of copy, as you’ll see… but the really …
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Contradicting Your Way To More Conversions
“You’re contradicting yourself.” Anyone ever tell you that? If so, I’m betting it wasn’t meant as a compliment… It was probably used in an argument, as a way of pointing out something you were “doing wrong”. (Dontcha just love it when folks do that?) Well anyway, screw that …
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The Loudest Noise You’ll Hear
It’s one of the most famous - and most successful - headlines ever written: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” Written by the great agency head/copywriter David Ogilvy, it’s almost 60 years old now, but there’s still an …
