Folks are talking. They always do. This time, they're talking about 'the death of Email Marketing'. "Dead? Nah. Email's Just Getting Started..." In fact, it's even more powerful than ever, partly thanks to social media - which those same talky folks claim is ‘killing …
Notoriety… On Your Own Terms
Hey gang... First up, apologies for not posting for a while. Been a busy month, but I'm reaching the end of a major copy project that I've been focused on and should now have a little more time for bloggery. Ever See The Movie 'Anvil! The Story Of Anvil?' It's a …
Who To Steal From, How To Say No… And What To Do While Doing Nothing
Last week I got all misty-eyed and kinda 'Early-70's Springsteen'. I reflected on my first two years as a freelance copywriter... Writing about what this period has taught me, and what others in the biz could learn from my experiences - both good AND bad. If you missed 'em, check 'em out …
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Six Of The Best: Nuggets Gleaned From Two Years In Copy
Wow... Two whole years. I can hardly believe it's been that long since I showed up in Copy School wearing that ill-fitting uniform and worrying if John Carlton was gonna steal my lunch money. And yet, it was indeed July 2010 when I took my first tentative steps to getting good at …
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