by Peter Michaels on
It’s an unforgettable opening to a movie: A shot rings out, and we see the gun barrel in close-up… Next, a close-up on the face of the man who’s been shot… (Wait, isn’t that – Al Pacino? Isn’t he supposed to be the star of this movie?) Another shot is fired, again the smoking gun seen …
Continue Reading about Wait, They Shot WHO In The First Scene?!? →
by Peter Michaels on
There’s an ad doing the rounds in the UK right now that uses storytelling so well, it’s worth a closer look. And, in a little departure from our usual copy-focused fun here, this one’s a TV ad that prioritises video over copy. There’s still some smart use of copy, as you’ll see… but the really …
Continue Reading about 6 Storytelling Tactics Swiped From A Near-Perfect 40-Second Ad →
by Peter Michaels on
“You’re contradicting yourself.” Anyone ever tell you that? If so, I’m betting it wasn’t meant as a compliment… It was probably used in an argument, as a way of pointing out something you were “doing wrong”. (Dontcha just love it when folks do that?) Well anyway, screw that …
Continue Reading about Contradicting Your Way To More Conversions →
by Peter Michaels on
It’s one of the most famous - and most successful - headlines ever written: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” Written by the great agency head/copywriter David Ogilvy, it’s almost 60 years old now, but there’s still an …
by Peter Michaels on
It’s May 17th, 1966… A slim, wiry figure approaches the front of the stage in Manchester’s Free Trade Hall. The man has just played an hour-long solo set in front of an adoring audience who clapped and cheered each of his songs with an almost-religious fervour. Now, things are about to get …
Continue Reading about When Is It Ok To Betray Your Customers? →
by Peter Michaels on
The other day someone emailed me a question that got me all heated up. They asked: “How and when should someone use PLR content?” This was my - somewhat flippant - response: Yowsers! Was I having a bad day? Of course not… every day’s a perfect day here at Rock And Roll …
by Peter Michaels on
They’re the three little words all consultants long to hear... (No, not those ones. Love don’t pay no bills! Unless… no, let’s not go there.) I’m talking about these three: “Let’s do this.” If you’re a service provider, getting the go-ahead from that promising lead - soon to become …
by Peter Michaels on
I consider myself fortunate to live with a very talented, smart, creative and funny lady. She's inspiring and entertaining - but here’s her Kryptonite: This wonderful woman cannot leave the house without something important going missing - usually at the very last minute. I’m sure you’ve …
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