by Peter Michaels on
Ah, the good ol' About page. Written by many, misunderstood by more. A startup, consultant or entrepreneur's About page copy is more important than most people realise. The humble About page gets viewed more than most pages on the average website - often coming second only to the ubiquitous …
Continue Reading about The Truth About Your ‘About’ Page Copy And You →
by Peter Michaels on
We’ve all been upsold at some point. You know the drill: You buy or sign up for something - or you're in the process of doing so... And suddenly, like a demonic Oliver Twist, somebody asks you for more. To buy more. To upgrade to the 'gold package'... Or add fries you probably don't …
by Peter Michaels on
Let’s talk about what some people consider to be a filthy, dirty word: Improvisation. It's not outright rude, and it's not a euphemism for the ol' horizontal tango... But still, for some folks in business, the words 'improvise' and 'improvisation' have unholy connotations. They suggest …
by Peter Michaels on
Behold! A second batch of my key Traffic & Conversion Summit takeaways from the 2016 conference in San Diego. (If you missed part 1 - featuring tips from conference host Ryan Deiss and keynote speaker Gary Vaynerchuk - you can catch up right here.) #4 - Successful Digital …
Continue Reading about Traffic & Conversion Summit Takeaways Part 2 →
by Peter Michaels on
I've spent the last 10 days in California, visiting - among other adventures - the Traffic & Conversion Summit in San Diego. Aside from the obvious benefits of being in sunny California instead of London in February, this huge marketing conference has been a great opportunity to learn about …
Continue Reading about Traffic & Conversion Summit Takeaways Part 1 →
by Peter Michaels on
It's weak. It's embarrassing. It's persuading nobody. And yet, it's everywhere. What is this dog-awful disaster I'm talking about? It's 'junior selling'. Whazzat? Well, it's kinda like what John Carlton means when he talks about "selling from your heels"... And …
by Peter Michaels on
This year I've enjoyed some pretty insightful books that have helped me become a better copywriter, marketer and biz-owner. In this post I highlight the ones I think can help you too. I used to have a kinda... haphazard approach to biz-reading - but in 2015 I've made a concerted effort to …
Continue Reading about 9 Books To Help You Be A Better Marketer In 2016 And Beyond… →
by Peter Michaels on
Let’s face it: If you're an entrepreneur or consultant... Sometimes you just don’t feel like an expert It happens. Maybe you have a setback in your biz, or you have a tough week, or you just find yourself overshadowed by the seemingly all-conquering powers of a leading …
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