A few years back, I had an unusual kind of success. One that almost ruined my career before it had barely begun. As an entrepreneur, you may have experienced this sort of success yourself: When you get a great result, but at the expense of something... Perhaps a relationship, …
Don’t Let Them Get Away
They’re your ideal customer... But they didn’t buy from your site. What went wrong? For entrepreneurs selling their services or products online, finding out an ideal customer has seen their offer on a landing page or elsewhere on their site - but passed on it - can feel like a real …
Great News: You’ve Been Fired
Congratulations! You’ve been fired… Fired by 'The Man'. That's kind of what happens when you decide to go it alone: to start your own business. To become an entrepreneur. To start calling the shots. ‘The Man’ – the system you hated working for – hauled you into his office and gave you …
Marketing Lessons From The Pizza Master
The other night a new pizza place in my area caught my eye. It's a small, family-run joint offering eat-in and take-out wood-fired Italian pizzas (even typing that makes me hungry. Wood-fired… mmm) The owner seems like a smart fella – he sold me on a take-out pizza in next to no time… And …
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It’s Too Easy To Be The Cheapest
If you're a startup or service provider, it can be hard not to get drawn into a price war with your competitors. When your target market has a number of options to choose from, they shop around to see what's on offer. We all do this, right? - it's part of the wonderful world of commerce, and …
Asking Your Customer To Change
I'm reading the book 'The Examined Life' by Stephen Grosz right now. It's a fascinating book, exploring people and their problems - which, when you think about it, is what marketing is all about. If you have a business, you'll want to attract people with a particular problem to your offer. In …
Write Better Headlines With The Free Tool Hiding Under Your Nose…
Psst! Come closer... Want to know a great FREE (yeah, I said FREE - the lamest word in marketing) tool for creating headlines? Read on, eager copy-hunter... …
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Why Copywriters Need To Act
Hey you, copywriter! Wanna Be An Actor? You can. Today, even. And you won't have to starve yourself skinny, convert to Scientology or Botox your face into the past to do it, either. Ok, so I'm not talking 'Hollywood Walk Of Fame' acting here. I mean the fun, …
