by Peter Michaels on
I recently helped a client optimise their Teachable course page copy. They were doing well in their course niche – project management exam coaching – but thought they could improve conversions from their flagship course page. So I got to work optimising their existing sales copy. The …
Continue Reading about ‘Good Vibes’ Course Conversion Boosters →
by Peter Michaels on
Last week I was given an exciting opportunity… I was invited to record a training webinar (my first!) with my friend and colleague Scott Anderson. It was for his new program Fast Agency Scale – where he coaches growing ad agencies and teaches them creative ways to find more time, better …
by Peter Michaels on
I recently read something really inspiring on Twitter. Twitter! I know, I know... But occasionally, Twitter is actually useful for more than just trashing each others’ political beliefs or OMG’ing at that outfit that guy wore to that thing... Like last week, when I stumbled across …
by Peter Michaels on
Over 400 years old… Almost 1,000 pages long… 10 years in the making… More than 500 million copies sold – making it, still, the best-selling novel of all time… (Harry Potter? Pah! Don’t even. Series total sales don’t count) I’m talking of course about ‘El Ingenioso Hidalgo Don Quijote …
Continue Reading about Be More Like The Don (Not THAT One) →
by Peter Michaels on
My friend Kevin Rogers of Copy Chief teaches something called the ‘60 Second Sales Hook’. If you’ve never heard of the 60SSH, you can grab your own copy here. It’s a free writing tool, a fun exercise, and highly recommended. (The story behind how Kevin created it is worth a look at the …
by Peter Michaels on
What would be one simple change you could recommend that your audience make, today? What would be one thing your ideal customer or client could do to make their lives better, to solve a specific problem they have? As entrepreneurs and business owners, the trials and tribulations we go through …
by Peter Michaels on
There’s this great old joke I heard* on ‘Comedians in Cars Getting Coffee’ recently: "When my grandfather came to America, he was told that the streets were paved with gold. And when he got to America, he found out three things: 1 – that the streets were not paved with gold 2 – that the …
Continue Reading about What The Streets Are Really Paved With →
by Peter Michaels on
Recently I talked with a business owner who needed help with a tightrope walk. He’s not an acrobat, which is just as well. Physical balancing acts aren't exactly my strong point. (Put me on anything with wheels and you’ll see. I have the natural coordination of a giraffe on an ice rink.) We …
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