by Peter Michaels on
Is This The Best Time Ever To Be A Solopreneur? Forbes recently published an article on how we're currently enjoying the best time ever to run a solo enterprise. Elaine Pofeldt wrote: According to new statistics released by the U.S. Census Bureau, there were 30,174 “nonemployer” firms that …
Continue Reading about 8 Resources To Help Solopreneurs Join The Gold Rush →
by Peter Michaels on
Congratulations! You’ve been fired… Fired by 'The Man'. That's kind of what happens when you decide to go it alone: to start your own business. To become an entrepreneur. To start calling the shots. ‘The Man’ – the system you hated working for – hauled you into his office and gave you …
by Peter Michaels on
The other night a new pizza place in my area caught my eye. It's a small, family-run joint offering eat-in and take-out wood-fired Italian pizzas (even typing that makes me hungry. Wood-fired… mmm) The owner seems like a smart fella – he sold me on a take-out pizza in next to no time… And …
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by Peter Michaels on
If you're a startup or service provider, it can be hard not to get drawn into a price war with your competitors. When your target market has a number of options to choose from, they shop around to see what's on offer. We all do this, right? - it's part of the wonderful world of commerce, and …
by Peter Michaels on
I'm reading the book 'The Examined Life' by Stephen Grosz right now. It's a fascinating book, exploring people and their problems - which, when you think about it, is what marketing is all about. If you have a business, you'll want to attract people with a particular problem to your offer. In …
by Peter Michaels on
Folks are talking. They always do. This time, they're talking about 'the death of Email Marketing'. "Dead? Nah. Email's Just Getting Started..." In fact, it's even more powerful than ever, partly thanks to social media - which those same talky folks claim is ‘killing …
by Peter Michaels on
Hey gang... First up, apologies for not posting for a while. Been a busy month, but I'm reaching the end of a major copy project that I've been focused on and should now have a little more time for bloggery. Ever See The Movie 'Anvil! The Story Of Anvil?' It's a …
by Peter Michaels on
Last week I got all misty-eyed and kinda 'Early-70's Springsteen'. I reflected on my first two years as a freelance copywriter... Writing about what this period has taught me, and what others in the biz could learn from my experiences - both good AND bad. If you missed 'em, check 'em out …
Continue Reading about Who To Steal From, How To Say No… And What To Do While Doing Nothing →
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