by Peter Michaels on
For two or three years of my childhood, the only thing that caused my Dad more grief and frustration at home than my own mischievous antics was the state of our lawn. They say an Englishman's home is his castle... Well, the problem with our castle was its 'moat': Our vast, dry, patchy, …
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by Peter Michaels on
"What do you do?" When somebody asks that about your work, what do you say? Do you just reply: “I own a company that sells shoes”, or “I write copy”, or “I build websites”? No, you probably don’t. Because those answers aren't enough. One: you wouldn’t be giving them anywhere …
by Peter Michaels on
Like many others, I was shocked and saddened by the death of David Bowie this week. I've been a fan of his work since my late-teens, and a flip through my record collection (yes, records) yesterday reminded me that I'd managed to assemble most of the great man's significant albums on vinyl from …
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by Peter Michaels on
"There's Just One Thing..."* In the classic Reality In Advertising, copywriting Hall-of-Famer Rosser Reeves re-tells a great story that’s been around for years. It may or may not be true (those are often the best ones.) Here 'tis: Bluster and brimstone Apparently, US …
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by Peter Michaels on
I have a confession to make... Today’s post is a little different. It’s about the time I murdered my cousin Jim with my bare hands, when I was just 11 years old. Whaaat? Ok, of course I didn't. I made up that shock confession to demonstrate something called a Pattern …
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by Peter Michaels on
Hey you, copywriter! Wanna Be An Actor? You can. Today, even. And you won't have to starve yourself skinny, convert to Scientology or Botox your face into the past to do it, either. Ok, so I'm not talking 'Hollywood Walk Of Fame' acting here. I mean the fun, …
by Peter Michaels on
Copywriters: Go Watch A Movie... Specifically, go watch a movie that'll help you with your sales writing... One that's generally recognized as having one of THE great screenplays... I'm talking about The Godfather. Written by director Francis Ford Coppola and the original book’s …
Continue Reading about Copywriting At The Movies (Part One) →
by Peter Michaels on
Hey gang... First up, apologies for not posting for a while. Been a busy month, but I'm reaching the end of a major copy project that I've been focused on and should now have a little more time for bloggery. Ever See The Movie 'Anvil! The Story Of Anvil?' It's a …
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