Congratulations! You’ve been fired… Fired by 'The Man'. That's kind of what happens when you decide to go it alone: to start your own business. To become an entrepreneur. To start calling the shots. ‘The Man’ – the system you hated working for – hauled you into his office and gave you …
It’s Too Easy To Be The Cheapest
If you're a startup or service provider, it can be hard not to get drawn into a price war with your competitors. When your target market has a number of options to choose from, they shop around to see what's on offer. We all do this, right? - it's part of the wonderful world of commerce, and …
Asking Your Customer To Change
I'm reading the book 'The Examined Life' by Stephen Grosz right now. It's a fascinating book, exploring people and their problems - which, when you think about it, is what marketing is all about. If you have a business, you'll want to attract people with a particular problem to your offer. In …
