by Peter Michaels on
I've spent the last 10 days in California, visiting - among other adventures - the Traffic & Conversion Summit in San Diego. Aside from the obvious benefits of being in sunny California instead of London in February, this huge marketing conference has been a great opportunity to learn about …
Continue Reading about Traffic & Conversion Summit Takeaways Part 1 →
by Peter Michaels on
It's weak. It's embarrassing. It's persuading nobody. And yet, it's everywhere. What is this dog-awful disaster I'm talking about? It's 'junior selling'. Whazzat? Well, it's kinda like what John Carlton means when he talks about "selling from your heels"... And …
by Peter Michaels on
Like many others, I was shocked and saddened by the death of David Bowie this week. I've been a fan of his work since my late-teens, and a flip through my record collection (yes, records) yesterday reminded me that I'd managed to assemble most of the great man's significant albums on vinyl from …
Continue Reading about The Ultimate Artist As Entrepreneur? →
by Peter Michaels on
This year I've enjoyed some pretty insightful books that have helped me become a better copywriter, marketer and biz-owner. In this post I highlight the ones I think can help you too. I used to have a kinda... haphazard approach to biz-reading - but in 2015 I've made a concerted effort to …
Continue Reading about 9 Books To Help You Be A Better Marketer In 2016 And Beyond… →
by Peter Michaels on
Let’s face it: If you're an entrepreneur or consultant... Sometimes you just don’t feel like an expert It happens. Maybe you have a setback in your biz, or you have a tough week, or you just find yourself overshadowed by the seemingly all-conquering powers of a leading …
by Peter Michaels on
Here's a quick post for you on an intriguing sales concept that caught my eye recently... It's about: Tapping into your prospect's inner drive ...instead of pushing (ugh) or pulling them into a sale. I'd read about this a while back in Dan Pink's excellent book To Sell Is …
by Peter Michaels on
DR copywriters and portfolios: peas and carrots, or water and oil? Every now and then, a client or prospect asks me if have a portfolio of work on my site. I don't. Here's why. An important tip for rookie Direct Response copywriters If you're a Direct Response (DR) copywriter, you …
Continue Reading about Portfolios? Where We’re Going, We Don’t Need Portfolios… →
by Peter Michaels on
"There's Just One Thing..."* In the classic Reality In Advertising, copywriting Hall-of-Famer Rosser Reeves re-tells a great story that’s been around for years. It may or may not be true (those are often the best ones.) Here 'tis: Bluster and brimstone Apparently, US …
Continue Reading about Indiana Jones And The One Key Thing →
Get five FREE 'Clarity Questions' to help you better communicate your unique value to your ideal customers. 100% free!
Thanks for subscribing! Check your inbox shortly for your first Clarity Question...
