It’s May 17th, 1966… A slim, wiry figure approaches the front of the stage in Manchester’s Free Trade Hall. The man has just played an hour-long solo set in front of an adoring audience who clapped and cheered each of his songs with an almost-religious fervour. Now, things are about to get …
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The other day someone emailed me a question that got me all heated up. They asked: “How and when should someone use PLR content?” This was my - somewhat flippant - response: Yowsers! Was I having a bad day? Of course not… every day’s a perfect day here at Rock And Roll …
They’re the three little words all consultants long to hear... (No, not those ones. Love don’t pay no bills! Unless… no, let’s not go there.) I’m talking about these three: “Let’s do this.” If you’re a service provider, getting the go-ahead from that promising lead - soon to become …
I consider myself fortunate to live with a very talented, smart, creative and funny lady. She's inspiring and entertaining - but here’s her Kryptonite: This wonderful woman cannot leave the house without something important going missing - usually at the very last minute. I’m sure you’ve …
This is the final part in a trilogy of articles exploring the use of surveys to get closer to your target market, and uncovering valuable insights about them to improve your marketing. You can catch up with part 1 and part 2 here. So, we’ve established that using an audience survey – both for …
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In part one of this trilogy of articles, we looked at the importance of asking your target audience the right questions. Turns out, asking what they want is NOT one of them. (Not sure why? Grab a quick recap here.) A more effective approach is to ask them what they don't want. It's an …
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You probably recognise at least one of these two famous quotes from a couple of pretty successful business leaders: A lot of times, people don’t know what they want until you show it to them.” - Steve Jobs ...and from a little further back: If I had asked people what they wanted, they …
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For two or three years of my childhood, the only thing that caused my Dad more grief and frustration at home than my own mischievous antics was the state of our lawn. They say an Englishman's home is his castle... Well, the problem with our castle was its 'moat': Our vast, dry, patchy, …
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