It happened a couple of years ago – slowly at first, and then suddenly: I fell in love… with a flippin’ spreadsheet. Weird, I know. Even weirder, because I’ve always been a words guy at heart… Books, stories, conversations, movies, songs, messages. Those are things that move and …
Sorry, I Can’t Help You
I'm sorry, but there's a few things I just CANNOT do: I can't drink more than 1 cup of tea in a day (in England this is considered treason, which may explain why I no longer live there)... I can't put the duvet cover on the duvet without swearing at least once (seriously it's just so f*#*@!g …
Do It / Don’t Do It
A quick prediction: By 2025, the marketing frenzy we know currently as ‘Bl*ck Fr*d*y Fortnight’ (formerly known simply as ‘Bl*ck Fr*d*y’, back when it was just one day, then ‘Bl*ck Fr*d*y Week’) will have become ‘Bl*ck Fr*d*y Quarter’. Only it won’t really be a calendar quarter, strictly …
Use This When You’re Stuck
There’s a simple question you can use to uncover important insights into your market, your product and your messaging. It’s something you can ask anyone – including yourself – to trigger interesting and useful responses when you’ve hit a wall and need a breakthrough of some kind. The best …
Trust Is Like A Mirror…
Here’s a couple of quotes that illustrate the importance of developing TRUST with your ideal clients and customers… Yep, it’s the third part of our focus on your business’ KLT - Know, Like & Trust - factor (catch up with parts one and two if you missed ‘em). One quote comes courtesy of …
People Don’t Like Your Business
It's true, people don’t like your business… ...they like YOU. When it comes to your KLT factor (Know, Like & Trust) it’s not your biz that matters so much as the people behind the biz. Because we humans respond positively to personalities, not companies. We’re not attracted to the …
Getting To Know You
Last time we looked at the biz-growing importance of your messaging’s KLT factor: Know, Like & Trust. As promised, it’s now time to take a closer look at each of the three KLT components – so you can help your audience to know, like and trust YOU (and your biz) more. Let's start with …
The Truth About The One That Got Away
Ever wonder why some people buy from you almost without hesitation… …yet others who seem like a great fit for your product or service can seem 99% convinced but then just… disappear? We’ve all been ghosted by a ‘sure thing’ before. And I’m sure you’ve had that “Was it something I said?” …
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