This past week (another ‘week like no other’) I’ve talked with a fair few business owners & marketers… It’s been a mix of clients, colleagues, prospects and consulting calls. Here’s what I learned, along with 3 questions to think about: 1 – Many businesses are adapting what they …
A Quick Question For You…
Hi there! Quick Q for you this week: What's one question you've asked (or been asked) recently that's had a useful impact on your work? Maybe it's something that helped you get better results, or led to a creative breakthrough, or helped you better understand the people you …
Are You Directing Or Guiding?
There’s this weird conflict that lives at the heart of marketing: We DON’T like being sold to… …but we DO like to buy. So how do we get people to buy our products & services, without losing potential customers who feel they’re being ‘sold to’? Maybe the answer lies in how we DIRECT …
“Helling Unique”
I just finished reading Dracula again. 🧛 (I know, right – “again”?!? #TeenageGoth4Life) It’s funny when you revisit a book or a movie that’s become so much more than just ‘a story’, and see how it’s grown into something else. What starts out as just words on a page or a screen can take on …
DIY Authority Content
Let’s talk for a minute about content. Specifically: Authority content. Now sure, anyone can create ‘content’… But ‘content’ is a bit like ‘art’: It’s technically easy to create anything that qualifies, so there’s an appealingly low barrier to entry – but of course that means HUGE …
Sucks But True
It sucks but it’s true: There’s a lot to dislike about marketing these days. It can be ugly, manipulative, insincere, meaningless, distracting, lazy and even downright dishonest. So much of it is basically BS wrapped in shiny paper. Wow I’m doing a great job of advocating for my industry …
Are You There?
So here we are: 2020 – a new year. A new decade. A lot of biz-owners and marketers have been sharing their thoughts about how they see the next 12 months panning out. One theme I’ve noticed come up again and again is this: Uncertainty. This past couple of weeks I’ve read some …
Finding The Signal In The Noise
Is it possible to have too much of a good thing? I’m not just talking about the mountains of festive food and drink I’m about to encounter over the next few days… I mean the increasing amount of choices and opportunities we’re now faced with, each and every day. Sure, the luxury of choice …
