Last time I explained how BIG Ideas + SMALL Moments = BETTER sales messaging. Now it's time to dig a bit deeper into how that actually works for your biz. (Late to the party? No worries. Catch up with pt.1 here.) Using this ‘BI/SM’ approach strengthens your connection with your ideal …
Continue Reading about SWIPE: 3x ‘BI/SM’ Story Types For Your Biz →
Sometimes, shit happens. Rarely has that least profound of statements been as apparent as right now. Fingers & toes crossed, we may not see anything quite like this current s(h)ituation again… …but as biz-owners we have to accept there’s always the possibility of our best-laid plans …
This past week (another ‘week like no other’) I’ve talked with a fair few business owners & marketers… It’s been a mix of clients, colleagues, prospects and consulting calls. Here’s what I learned, along with 3 questions to think about: 1 – Many businesses are adapting what they …
Hi there! Quick Q for you this week: What's one question you've asked (or been asked) recently that's had a useful impact on your work? Maybe it's something that helped you get better results, or led to a creative breakthrough, or helped you better understand the people you …
There’s this weird conflict that lives at the heart of marketing: We DON’T like being sold to… …but we DO like to buy. So how do we get people to buy our products & services, without losing potential customers who feel they’re being ‘sold to’? Maybe the answer lies in how we DIRECT …
I just finished reading Dracula again. 🧛 (I know, right – “again”?!? #TeenageGoth4Life) It’s funny when you revisit a book or a movie that’s become so much more than just ‘a story’, and see how it’s grown into something else. What starts out as just words on a page or a screen can take on …
Let’s talk for a minute about content. Specifically: Authority content. Now sure, anyone can create ‘content’… But ‘content’ is a bit like ‘art’: It’s technically easy to create anything that qualifies, so there’s an appealingly low barrier to entry – but of course that means HUGE …
It sucks but it’s true: There’s a lot to dislike about marketing these days. It can be ugly, manipulative, insincere, meaningless, distracting, lazy and even downright dishonest. So much of it is basically BS wrapped in shiny paper. Wow I’m doing a great job of advocating for my industry …
