FREEDOM! What a beautiful word. One of my favourites, in fact. You’re probably a fan, too. As both biz-owners and consumers, we enjoy the freedom to make our own choices, to decide our own fates, to follow our own unique paths… And as marketers we often leverage our customers’ desire for …
“Don’t Act Surprised”
When were you last surprised by something a client or customer said to you? What did they say, and what did you learn from it? Did you just dismiss it out of hand, or did it spark something useful? Sometimes when we work our lil butts off to research what our audience thinks of …
Are You Busy?
How many times has someone asked you that question this year? It feels like I’m into the hundreds already, and we’re not even halfway through 2019 yet. It’s like entrepreneurial shorthand for “tell me about what you’re working on” – which is fine as a conversation topic, but isn’t it weird how …
Enough Is Enough
Everybody has their breaking point. I know, that sounds like the tagline for some long-forgotten cheesy revenge movie from the early ‘90s. I can see the trailer now… Gravelly-voiced voiceover: “EVERYBODY HAS THEIR BREAKING POINT…” (Shot of Arnold Schwarzenegger – or Steven Seagal, …
“Can I Trust You?”
Did you know there are THREE types of trust you need to earn to make a sale? According to research in the Journal of Interactive Marketing, when it comes to buying products and services, these three distinct trust factors are crucial. You’re probably familiar with the first two: Trust Factor …
100 Episodes Later…
This week your fix of Selling Unique inspo is a little different... I was recently a guest on The Copywriter Club podcast with Rob Marsh & Kira Hug, and we had a good old natter. (That’s old people English for a chinwag… you know, a chit-chat, confab, chewing the fat, shooting the …
Are You Really Worth THIS Much?
Pricing your products and services can be a minefield. Freelancers and consultants worry about what the people ahead of them and behind them are charging… Makers of physical products worry about fluctuating material and shipping costs… Digital entrepreneurs and course owners worry about …
The Alternative Question
Time for this month’s Clarity Question to help you create more effective and unique sales messaging for your biz. I’ll jump straight into this one, as I’m currently wrapping up a busy work-cation in Tel Aviv… (…where, in addition to my usual writing duties, I’ve also spent some time modelling …
