It's been a few weeks, but I'm back in action! And with this summer’s Inspiration Article hiatus behind us (happily I can now recommend LOTS of places to eat in the beautiful city of Porto) I thought we’d look at a sticky subject which a couple of clients recently brought up : List …
Clarity First Marketing
Let’s get back to basics for a sec. The single most important factor to focus on when creating ANY message for your business is: CLARITY. Without clarity you end up with confusion at best, disaster at worst. Let's face it: your audience needs to understand you before they Know, Like …
SWIPE: 3x ‘BI/SM’ Story Types For Your Biz
Last time I explained how BIG Ideas + SMALL Moments = BETTER sales messaging. Now it's time to dig a bit deeper into how that actually works for your biz. (Late to the party? No worries. Catch up with pt.1 here.) Using this ‘BI/SM’ approach strengthens your connection with your ideal …
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Big Ideas, Small Moments
Successful marketing is often a combination of big ideas and small moments. A big idea is critical because the best way to communicate something is to do it as simply as possible. (Hence the famous acronym ‘K.I.S.S.’ – Keep It Simple, Stupid) At its most fundamental level, your marketing’s …
Who “We” Really Are
Critical insight into your clients & customers: Everybody wants to feel like they belong… But not everybody wants to ‘fit in’. On the surface, they may sound like the same thing, but they’re actually very different – and understanding why is crucial to your messaging. I can explain… …
About Your Bridge
Your marketing is simply a bridge. There’s you on one side with your kick-ass product or service… <-- YOUR BRIDGE --> …and there’s a person you can help (your ideal prospect) on the other side. Sometimes that bridge connects immense physical distances – you can sell from Tokyo to …
“Everybody Has A Plan, Until…”
Sometimes, shit happens. Rarely has that least profound of statements been as apparent as right now. Fingers & toes crossed, we may not see anything quite like this current s(h)ituation again… …but as biz-owners we have to accept there’s always the possibility of our best-laid plans …
What’s Changed (And What Hasn’t)
This past week (another ‘week like no other’) I’ve talked with a fair few business owners & marketers… It’s been a mix of clients, colleagues, prospects and consulting calls. Here’s what I learned, along with 3 questions to think about: 1 – Many businesses are adapting what they …
