Selling is no longer enough.
Everybody and their uncle has ‘something to sell’…
We’ve created a monster (called the internet), and now we have to deal with it.
It’s become easier than ever to create a product and find a market for it…
But connecting the two successfully is where the hard work begins.
Which is both a blessing and a curse – the real difference is how YOUR biz handles that.
‘Selling hard’ isn’t the way…
You can’t push people into becoming customers & clients – that’s short-termism. The ‘quick buck’.
It’s for opportunists and amateurs – not for ethical businesses like yours who are serious about helping people.
But what about when you do want to help people, but you struggle to get your message across?
Well, do the people you’re trying to help (formerly aka ‘selling to’) fully understand your product or service’s unique value?
Or do they see what you have to offer as just another ‘thing’ in a long line of ‘stuff’ to consider…
…before they eventually buy the cheapest of the other ‘things’ (or nothing at all)?
Over the past few weeks we’ve looked at a number of ways you can help your ideal customer see YOU as their best option…
Because only when your offer is seen as unique can you consistently and effectively capture your ideal prospect’s attention…
…and that’s when they start becoming your ideal customer.
How you express your unique value is more important now than ever (hello market saturation and oh, hi there information overload!)…
So it’s worth a quick reminder of the key themes:
- Identity (your personal qualities and why they matter)
- Trust (and how to demonstrate it, not just ask for it)
- Superpowers (embrace your inner freak! It’s what makes you YOU)
- Clarity (without this, all the creativity and persuasiveness in the world are useless)
- Questions (which ones to ask, and when)
At the end of the day, these themes all add up to communication.
You can be running a great business, providing value to clients and customers with products & services that make a difference…
But if you can’t communicate that effectively to enough of the people who want what you have, that biz is still at risk of running out of steam.
Maybe not today, maybe not this year, but miscommunication of your unique offer is like a virus waiting to be triggered.
Ignoring it is only postponing the inevitable
That’s really what links all the people I’ve worked with over the past few years…
They needed to find the best way to communicate their unique value.
Put that way, it seems simple, but it can be surprisingly hard to do…
(Even for successful businesspeople who have all the other important ‘biz stuff’ down cold, or are raking in big bucks but still know they’re missing something…)
So that’s why I’ve been down here in ‘the lab’ for months, working on a new service to help people like them – and you – more effectively.
I’ve developed a process called Selling Unique…
…and this week, exactly 40 years after I came bawling into the world, it’s finally here too.
Which means now I can help you grow YOUR biz by employing some of the most impactful techniques I’ve used to help others, like:
Gaining a better understanding of your audience’s true wants, needs and motivations, so your messaging becomes laser-focused on your best prospects
Defining the very best way to express what’s truly desirable and distinct about your product or service, to bridge the gap between what you HAVE and what your ideal prospects actually WANT
Connecting this message to your audience with clarity and building long-term trust, so you can truly ‘Sell Unique’ and help people by doing what YOU do best
Now, if you’ve been marketing online for a while, it’s possible you’re already doing some of this…
I meet people all the time who just need the last few pieces of the puzzle slotting into place.
I also talk with a lot of smart, hardworking folks who can’t quite figure out where they’re going wrong with their messaging…
People who need a little help connecting the amazing work they do with the right audience, so they experience more success and growth with less effort and expense.
Those are the people I help.
If you’re not sure which side of the line you’re on, you can find out by asking yourself – with complete honesty – three questions found on this page.
The questions are deliberately challenging, and it’s worth spending some time thinking about them.
They may even inspire you to review your messaging yourself, and give you the direction you need to fix things.
If so, fantastic!
It’s not easy to challenge ourselves with this sort of thinking…
It takes time, honesty and effort.
Deep down, we all know there are no easy answers…
If there were, we’d get bored and life would be too simple.
Who wants that? ; )
If you’re up for the challenge, head over here now and see what shakes loose.
That’s where you’ll find more details about how you can ‘sell unique’ too – which could well be the kickstart your biz is asking for.
If so, I look forward to helping you with that very soon.
Applications are open now if you want to make 2018 the year your biz shakes off the shackles of ‘samey-ness’ and gets recognised for its unique, one in a million value.