James was a drummer before he became a singer. That was, until he “got tired of looking out from behind a bunch of butts every night”. In the mid-‘60s James Osterberg Jr. would rehearse in his garage with his band The Iguanas. (They weren’t very good.) But James kept at it, switching …
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So you’ve got a pretty good handle on what you do for your clients and customers… But what about what you don’t do? It’s an often-overlooked opportunity. Yet it makes sense to talk about the things you don’t, won’t or would never do in a million years to attract more of the people you want …
A conversation with some schoolteacher friends at a BBQ got me thinking about education and how it impacts our businesses. Now, I know there’s a lot of successful entrepreneurs who give it the big “university of life, self-made zillionaire” routine whenever this subject comes up… And …
I recently helped a client optimise their Teachable course page copy. They were doing well in their course niche – project management exam coaching – but thought they could improve conversions from their flagship course page. So I got to work optimising their existing sales copy. The …
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Copywriting is basically answering questions. Different parts of your sales message answer different questions: What’s in it for me? Why should I trust you? Who else is using this? Why the heckins is it so expensive? How come your last 5 customers all died in mysterious …
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Last week I was given an exciting opportunity… I was invited to record a training webinar (my first!) with my friend and colleague Scott Anderson. It was for his new program Fast Agency Scale – where he coaches growing ad agencies and teaches them creative ways to find more time, better …
I recently read something really inspiring on Twitter. Twitter! I know, I know... But occasionally, Twitter is actually useful for more than just trashing each others’ political beliefs or OMG’ing at that outfit that guy wore to that thing... Like last week, when I stumbled across …
Over 400 years old… Almost 1,000 pages long… 10 years in the making… More than 500 million copies sold – making it, still, the best-selling novel of all time… (Harry Potter? Pah! Don’t even. Series total sales don’t count) I’m talking of course about ‘El Ingenioso Hidalgo Don Quijote …
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