There’s this weird conflict that lives at the heart of marketing: We DON’T like being sold to… …but we DO like to buy. So how do we get people to buy our products & services, without losing potential customers who feel they’re being ‘sold to’? Maybe the answer lies in how we DIRECT …
“Helling Unique”
I just finished reading Dracula again. 🧛 (I know, right – “again”?!? #TeenageGoth4Life) It’s funny when you revisit a book or a movie that’s become so much more than just ‘a story’, and see how it’s grown into something else. What starts out as just words on a page or a screen can take on …
DIY Authority Content
Let’s talk for a minute about content. Specifically: Authority content. Now sure, anyone can create ‘content’… But ‘content’ is a bit like ‘art’: It’s technically easy to create anything that qualifies, so there’s an appealingly low barrier to entry – but of course that means HUGE …
Sucks But True
It sucks but it’s true: There’s a lot to dislike about marketing these days. It can be ugly, manipulative, insincere, meaningless, distracting, lazy and even downright dishonest. So much of it is basically BS wrapped in shiny paper. Wow I’m doing a great job of advocating for my industry …
Are You There?
So here we are: 2020 – a new year. A new decade. A lot of biz-owners and marketers have been sharing their thoughts about how they see the next 12 months panning out. One theme I’ve noticed come up again and again is this: Uncertainty. This past couple of weeks I’ve read some …
Finding The Signal In The Noise
Is it possible to have too much of a good thing? I’m not just talking about the mountains of festive food and drink I’m about to encounter over the next few days… I mean the increasing amount of choices and opportunities we’re now faced with, each and every day. Sure, the luxury of choice …
I Fell In Love… With A Spreadsheet
It happened a couple of years ago – slowly at first, and then suddenly: I fell in love… with a flippin’ spreadsheet. Weird, I know. Even weirder, because I’ve always been a words guy at heart… Books, stories, conversations, movies, songs, messages. Those are things that move and …
Sorry, I Can’t Help You
I'm sorry, but there's a few things I just CANNOT do: I can't drink more than 1 cup of tea in a day (in England this is considered treason, which may explain why I no longer live there)... I can't put the duvet cover on the duvet without swearing at least once (seriously it's just so f*#*@!g …
