How long does it take to change someone’s mind? A minute? Five minutes? A year? The answer, of course – like so many answers to questions about people – is: It depends. (We’re difficult like that, which is what makes us so fascinating.) In marketing, the size of the gap between …
The $100 Million ‘Epic Fail’
There’s something about watching epic fails that’s impossible to resist. It’s human nature – when something goes badly wrong, it’s damn hard to look away. Take the new Netflix documentary on the notorious Fyre Festival disaster from a couple of years ago... It’s almost impossible to tear …
I See You, Swimming Upstream
Time for another Clarity Question to help you sell unique in your biz… (What’s a ‘Clarity Question’? Each month I share a new question you can ask about your business, to inspire you or bring clarity to your messaging… It’ll be something I’ve learned from one of the smart minds in marketing …
What NOT To Do When Pitching Your Stuff
Ever stand up on a stage and pitch your product or service? It’s not easy. I admire people who do it, especially those who either don’t enjoy it or who actively fear it, yet do it anyway. The other day I saw a few folks like that – plus a couple of more seasoned pros – pitch their products …
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I Disgust Myself
Sometimes, I disgust myself. Last week on January 2nd, I went back to work refreshed from the holiday break, if a little travel-weary… (I spent Christmas/new year between Berlin, Paris, London and Brighton, much of it on planes, trains and autom- rail-replacement buses) …and, let’s be …
I Got A Little Sentimental…
Each week for the past 9 months I’ve shared an idea with the goal of inspiring you and others to 'sell unique' in your biz... So far that’s added up to 37 Selling Unique Inspiration articles, each with a lesson or important question to help you better communicate YOUR unique value. And as a …
Selling Less
Quick one for ya this week... Here’s another valuable question to ask yourself about your business: What if you deliberately sold LESS of your products or services next year? Now, that’s not a question your average ‘BIGGER! FASTER! MORE!’ biz-bro will be asking… “Less?!? Who the …
‘Normal People’
"Why can't you just do it the normal way?!?" I’ll bet you’ve heard that one before. I know I have. It’s usually yelled, or wailed, or worse: Hissed through clenched teeth with the despairing exasperation of someone who’s finally lost the battle to understand your particular brand …
