It sucks but it’s true: There’s a lot to dislike about marketing these days. It can be ugly, manipulative, insincere, meaningless, distracting, lazy and even downright dishonest. So much of it is basically BS wrapped in shiny paper. Wow I’m doing a great job of advocating for my industry …
Are You There?
So here we are: 2020 – a new year. A new decade. A lot of biz-owners and marketers have been sharing their thoughts about how they see the next 12 months panning out. One theme I’ve noticed come up again and again is this: Uncertainty. This past couple of weeks I’ve read some …
Finding The Signal In The Noise
Is it possible to have too much of a good thing? I’m not just talking about the mountains of festive food and drink I’m about to encounter over the next few days… I mean the increasing amount of choices and opportunities we’re now faced with, each and every day. Sure, the luxury of choice …
I Fell In Love… With A Spreadsheet
It happened a couple of years ago – slowly at first, and then suddenly: I fell in love… with a flippin’ spreadsheet. Weird, I know. Even weirder, because I’ve always been a words guy at heart… Books, stories, conversations, movies, songs, messages. Those are things that move and …
Sorry, I Can’t Help You
I'm sorry, but there's a few things I just CANNOT do: I can't drink more than 1 cup of tea in a day (in England this is considered treason, which may explain why I no longer live there)... I can't put the duvet cover on the duvet without swearing at least once (seriously it's just so f*#*@!g …
Do It / Don’t Do It
A quick prediction: By 2025, the marketing frenzy we know currently as ‘Bl*ck Fr*d*y Fortnight’ (formerly known simply as ‘Bl*ck Fr*d*y’, back when it was just one day, then ‘Bl*ck Fr*d*y Week’) will have become ‘Bl*ck Fr*d*y Quarter’. Only it won’t really be a calendar quarter, strictly …
Use This When You’re Stuck
There’s a simple question you can use to uncover important insights into your market, your product and your messaging. It’s something you can ask anyone – including yourself – to trigger interesting and useful responses when you’ve hit a wall and need a breakthrough of some kind. The best …
Trust Is Like A Mirror…
Here’s a couple of quotes that illustrate the importance of developing TRUST with your ideal clients and customers… Yep, it’s the third part of our focus on your business’ KLT - Know, Like & Trust - factor (catch up with parts one and two if you missed ‘em). One quote comes courtesy of …
