As you’ve probably realized by now, I’m a big fan of the power of questions. Questions as part of a working process to help find the truth at the heart of a project… Questions to better understand the people we serve… Questions to help us create, develop and share our products. So I …
Where Did It All Go Wrong?
Back in April 2018, New York Magazine published a pretty shocking interview. It was with former Reddit product head Dan McComas, and in it he admitted: I fundamentally believe that my time at Reddit made the world a worse place.” Yowsers. Take a moment to let that admission sink in. In …
The Cabin In The Woods
I just spent a weekend in a cabin in the woods with a group of people, not all of whom spoke English. And since I didn’t speak their language either, it made for an interesting time ; ) Thankfully there were one or two folks present who could translate, so we were able to get by ok… But …
The F-Word You Should *Really* Be Careful With
The other day I had an interesting conversation with an entrepreneur about user ‘feedback’. Feedback is an odd part of business marketing, because so often people assume that it’s necessary without really understanding how it works, or even why it’s useful. (If I was to get a little political …
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One Way vs 1,000 Ways
Attention is overrated. It’s cheap. It’s easy. A trouserless drunk standing on a street corner, yelling at cars – he’ll get attention pretty fast. Easy to get, but hard to keep. And of course in business, that's the important part. There’s this great line in Bernadette Jiwa’s book …
Channelling Desire
Stop it. Stop it right now. “Stop what, Pete?” STOP trying to create desire for your offer I mean it: Put down the pen, step away from the keyboard, quit putting up that billboard (or three)… Whatever method you’re using to get your message in front of your prospects, if …
The Emails I ALWAYS Read
There are a handful of folks whose emails I ALWAYS read. They’re so good, I sometimes wonder: “How do they do it?” I get a lot of emails, because I subscribe to a lot of lists. I filter the emails from copywriters & marketers and keep them in a special folder. Each morning I start my …
The ‘Mismatched’ Content That’s Killing Conversions
“Content”. Ugh. It’s probably my least favourite word in marketing. Just typing it makes me cringe. We may as well just say “stuff”, or “filler”… But it’s almost universally recognised as shorthand for “that important ‘stuff’ (see! Told ya) created to inform and educate people about …
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