Sometimes, I disgust myself. Last week on January 2nd, I went back to work refreshed from the holiday break, if a little travel-weary… (I spent Christmas/new year between Berlin, Paris, London and Brighton, much of it on planes, trains and autom- rail-replacement buses) …and, let’s be …
I Got A Little Sentimental…
Each week for the past 9 months I’ve shared an idea with the goal of inspiring you and others to 'sell unique' in your biz... So far that’s added up to 37 Selling Unique Inspiration articles, each with a lesson or important question to help you better communicate YOUR unique value. And as a …
Selling Less
Quick one for ya this week... Here’s another valuable question to ask yourself about your business: What if you deliberately sold LESS of your products or services next year? Now, that’s not a question your average ‘BIGGER! FASTER! MORE!’ biz-bro will be asking… “Less?!? Who the …
‘Normal People’
"Why can't you just do it the normal way?!?" I’ll bet you’ve heard that one before. I know I have. It’s usually yelled, or wailed, or worse: Hissed through clenched teeth with the despairing exasperation of someone who’s finally lost the battle to understand your particular brand …
The Jerk Store Called…
There’s this great Seinfeld episode called ‘The Comeback’. In it, heroic loser George Costanza has a bust-up with a work colleague, Reilly. While George is stuffing himself with shrimp cocktail at a board meeting, Reilly jokes: “Hey George, the ocean called: they’re running out of …
‘Scaregency’
You’ve seen ‘em all before: Random-AF deadlines… Limited stocks of digital products… ‘CLOSING NOW!’ alerts for offers that are actually open 99% of the time… Seems like a lot of marketers and companies are using an icky combination of scarcity and urgency to get people to buy these …
What Writing Really Is
“Telepathy, of course.” So says gazillion-selling author Stephen King in his book ‘On Writing’. What he means is this: Writing gives us the incredible ability to plant a specific image in a reader’s mind from any distance (and any time, too). And when biz-owners need to communicate with …
Beating Their (Green, Scaly) Filter System
“A great pitch is not about procedure. It’s about getting and keeping attention.” – Oren Klaff Oren Klaff has raised over $2 billion in capital for entrepreneurs and businesses with his pitches, strategies, scripts and training… Thousands of companies use his methods to drive growth …
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