This past week (another ‘week like no other’) I’ve talked with a fair few business owners & marketers… It’s been a mix of clients, colleagues, prospects and consulting calls. Here’s what I learned, along with 3 questions to think about: 1 – Many businesses are adapting what they …
Five Seconds
Hold up your writing hand, your palm facing you. Look at your palm for 5 seconds. You’re not looking for anything, just noticing it. There’s a meditation technique called ‘noting’, which is super simple and which can help during times of uncertainty. You stop whatever you’re doing, focus …
A Quick Question For You…
Hi there! Quick Q for you this week: What's one question you've asked (or been asked) recently that's had a useful impact on your work? Maybe it's something that helped you get better results, or led to a creative breakthrough, or helped you better understand the people you …
Fail We May, Sail We Must
Something a little different for you this week. That is, if you’ll allow me to indulge my inner uncle and veer ever-so-slightly off-topic… As I cast my mind back a decade or two (or three) to take inspiration from a remarkable figure sadly taken from us earlier this week: Andrew …
Are You Directing Or Guiding?
There’s this weird conflict that lives at the heart of marketing: We DON’T like being sold to… …but we DO like to buy. So how do we get people to buy our products & services, without losing potential customers who feel they’re being ‘sold to’? Maybe the answer lies in how we DIRECT …
“Helling Unique”
I just finished reading Dracula again. 🧛 (I know, right – “again”?!? #TeenageGoth4Life) It’s funny when you revisit a book or a movie that’s become so much more than just ‘a story’, and see how it’s grown into something else. What starts out as just words on a page or a screen can take on …
DIY Authority Content
Let’s talk for a minute about content. Specifically: Authority content. Now sure, anyone can create ‘content’… But ‘content’ is a bit like ‘art’: It’s technically easy to create anything that qualifies, so there’s an appealingly low barrier to entry – but of course that means HUGE …
Sucks But True
It sucks but it’s true: There’s a lot to dislike about marketing these days. It can be ugly, manipulative, insincere, meaningless, distracting, lazy and even downright dishonest. So much of it is basically BS wrapped in shiny paper. Wow I’m doing a great job of advocating for my industry …
