by Peter Michaels on
Over 400 years old… Almost 1,000 pages long… 10 years in the making… More than 500 million copies sold – making it, still, the best-selling novel of all time… (Harry Potter? Pah! Don’t even. Series total sales don’t count) I’m talking of course about ‘El Ingenioso Hidalgo Don Quijote …
Continue Reading about Be More Like The Don (Not THAT One) →
by Peter Michaels on
My friend Kevin Rogers of Copy Chief teaches something called the ‘60 Second Sales Hook’. If you’ve never heard of the 60SSH, you can grab your own copy here. It’s a free writing tool, a fun exercise, and highly recommended. (The story behind how Kevin created it is worth a look at the …
by Peter Michaels on
What would be one simple change you could recommend that your audience make, today? What would be one thing your ideal customer or client could do to make their lives better, to solve a specific problem they have? As entrepreneurs and business owners, the trials and tribulations we go through …
by Peter Michaels on
There’s this great old joke I heard* on ‘Comedians in Cars Getting Coffee’ recently: "When my grandfather came to America, he was told that the streets were paved with gold. And when he got to America, he found out three things: 1 – that the streets were not paved with gold 2 – that the …
Continue Reading about What The Streets Are Really Paved With →
by Peter Michaels on
Recently I talked with a business owner who needed help with a tightrope walk. He’s not an acrobat, which is just as well. Physical balancing acts aren't exactly my strong point. (Put me on anything with wheels and you’ll see. I have the natural coordination of a giraffe on an ice rink.) We …
by Peter Michaels on
Selling is no longer enough. Everybody and their uncle has ‘something to sell’… We’ve created a monster (called the internet), and now we have to deal with it. It’s become easier than ever to create a product and find a market for it… But connecting the two successfully is where the hard …
by Peter Michaels on
I’m currently re-reading this great book by a guy named Warren Berger, called A More Beautiful Question. In the book, Berger examines the importance of questions in life and business. And apparently, a recent study showed that the average 4-year-old British girl asks her mum 390 questions a …
by Peter Michaels on
Ever felt so FRUSTRATED at not being able to get your point across… So damn helpless… That you could only clench and unclench your fists like a maniac? Ever tried so hard to find the right words but were still left with blank, confused faces looking back at you… You desperately want to …
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