In a conversation about entrepreneurialism the other day, someone shared an idea that really resonated: “Simple answers are as close as a search bar. Meaningful answers need time.” Of course, this wasn’t always the case. Before the internet, before Johnny Googles unleashed his incredible box …
Asking The Right Questions
Whatever business you’re in, your work involves asking a LOT of questions. We do it constantly, whether we realise it or not. It’s one of the ways in which business intersects with ‘real life’. Because as biz-owners, entrepreneurs and freelancers, our businesses truly are extensions of …
Hello, Good Evening And Welcome…
Do you ever imagine you're a guest on a podcast you're listening to, or a chat show you're watching? Like you're a part of the conversation? I do this, and I'm sure I'm not alone (whether anyone else admits to it or not). Sometimes, I imagine being asked some of the questions the hosts are …
SWIPE: 3x ‘BI/SM’ Story Types For Your Biz
Last time I explained how BIG Ideas + SMALL Moments = BETTER sales messaging. Now it's time to dig a bit deeper into how that actually works for your biz. (Late to the party? No worries. Catch up with pt.1 here.) Using this ‘BI/SM’ approach strengthens your connection with your ideal …
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“Everybody Has A Plan, Until…”
Sometimes, shit happens. Rarely has that least profound of statements been as apparent as right now. Fingers & toes crossed, we may not see anything quite like this current s(h)ituation again… …but as biz-owners we have to accept there’s always the possibility of our best-laid plans …
What’s Changed (And What Hasn’t)
This past week (another ‘week like no other’) I’ve talked with a fair few business owners & marketers… It’s been a mix of clients, colleagues, prospects and consulting calls. Here’s what I learned, along with 3 questions to think about: 1 – Many businesses are adapting what they …
A Quick Question For You…
Hi there! Quick Q for you this week: What's one question you've asked (or been asked) recently that's had a useful impact on your work? Maybe it's something that helped you get better results, or led to a creative breakthrough, or helped you better understand the people you …
Are You Directing Or Guiding?
There’s this weird conflict that lives at the heart of marketing: We DON’T like being sold to… …but we DO like to buy. So how do we get people to buy our products & services, without losing potential customers who feel they’re being ‘sold to’? Maybe the answer lies in how we DIRECT …
