Last time we looked at the biz-growing importance of your messaging’s KLT factor: Know, Like & Trust. As promised, it’s now time to take a closer look at each of the three KLT components – so you can help your audience to know, like and trust YOU (and your biz) more. Let's start with …
The Truth About The One That Got Away
Ever wonder why some people buy from you almost without hesitation… …yet others who seem like a great fit for your product or service can seem 99% convinced but then just… disappear? We’ve all been ghosted by a ‘sure thing’ before. And I’m sure you’ve had that “Was it something I said?” …
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Can I Steal Your Idea?
“Please may I steal your idea?” …said no one, ever. When people figure out a way to undercut, replicate or even blatantly rip-off a business idea, they don’t ask permission. They just do it. If this ever happens to you, you might see it as a compliment. Or a threat… Or just the …
Do You Remember The First Time?
I was watching Eddie Murphy on the new series of Comedians In Cars Getting Coffee, and he told a great story. Jerry asked him if he remembered the first time he realised he was a comedian. So Murphy talked about how one day he was on the school bus, doing impressions of the other kids and …
The ‘Zen Commandments’
Q: Who makes the rules? A: We all do. Sure, you may not be asked to personally come up with the big rules that affect billions… …those are for much cleverer, ethically unquestionable people like politicians, rulers and lawmakers to create… : 0 And now that we’ve picked ourselves up …
When You Just Don’t Know
“Follow your passion!” How many times has that rousing cliché tumbled forth from stage, page or screen? There are people doing great work who really have ‘followed their passion’. Good for them. But what about when you just don’t know what your ‘passion’ is? What about those of us …
What Are You Running From?
FREEDOM! What a beautiful word. One of my favourites, in fact. You’re probably a fan, too. As both biz-owners and consumers, we enjoy the freedom to make our own choices, to decide our own fates, to follow our own unique paths… And as marketers we often leverage our customers’ desire for …
“Don’t Act Surprised”
When were you last surprised by something a client or customer said to you? What did they say, and what did you learn from it? Did you just dismiss it out of hand, or did it spark something useful? Sometimes when we work our lil butts off to research what our audience thinks of …
