So you’ve got a pretty good handle on what you do for your clients and customers… But what about what you don’t do? It’s an often-overlooked opportunity. Yet it makes sense to talk about the things you don’t, won’t or would never do in a million years to attract more of the people you want …
“No More Teachers, No More Books…”
A conversation with some schoolteacher friends at a BBQ got me thinking about education and how it impacts our businesses. Now, I know there’s a lot of successful entrepreneurs who give it the big “university of life, self-made zillionaire” routine whenever this subject comes up… And …
‘Good Vibes’ Course Conversion Boosters
I recently helped a client optimise their Teachable course page copy. They were doing well in their course niche – project management exam coaching – but thought they could improve conversions from their flagship course page. So I got to work optimising their existing sales copy. The …
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There Really Are No Stupid Questions (Except This One)
Copywriting is basically answering questions. Different parts of your sales message answer different questions: What’s in it for me? Why should I trust you? Who else is using this? Why the heckins is it so expensive? How come your last 5 customers all died in mysterious …
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The Demonstration Game
Last week I was given an exciting opportunity… I was invited to record a training webinar (my first!) with my friend and colleague Scott Anderson. It was for his new program Fast Agency Scale – where he coaches growing ad agencies and teaches them creative ways to find more time, better …
A Knock At The Door
I recently read something really inspiring on Twitter. Twitter! I know, I know... But occasionally, Twitter is actually useful for more than just trashing each others’ political beliefs or OMG’ing at that outfit that guy wore to that thing... Like last week, when I stumbled across …
Be More Like The Don (Not THAT One)
Over 400 years old… Almost 1,000 pages long… 10 years in the making… More than 500 million copies sold – making it, still, the best-selling novel of all time… (Harry Potter? Pah! Don’t even. Series total sales don’t count) I’m talking of course about ‘El Ingenioso Hidalgo Don Quijote …
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Failure, Expressed Successfully
My friend Kevin Rogers of Copy Chief teaches something called the ‘60 Second Sales Hook’. If you’ve never heard of the 60SSH, you can grab your own copy here. It’s a free writing tool, a fun exercise, and highly recommended. (The story behind how Kevin created it is worth a look at the …
