Attention is overrated. It’s cheap. It’s easy. A trouserless drunk standing on a street corner, yelling at cars – he’ll get attention pretty fast. Easy to get, but hard to keep. And of course in business, that's the important part. There’s this great line in Bernadette Jiwa’s book …
Channelling Desire
Stop it. Stop it right now. “Stop what, Pete?” STOP trying to create desire for your offer I mean it: Put down the pen, step away from the keyboard, quit putting up that billboard (or three)… Whatever method you’re using to get your message in front of your prospects, if …
The Emails I ALWAYS Read
There are a handful of folks whose emails I ALWAYS read. They’re so good, I sometimes wonder: “How do they do it?” I get a lot of emails, because I subscribe to a lot of lists. I filter the emails from copywriters & marketers and keep them in a special folder. Each morning I start my …
The ‘Mismatched’ Content That’s Killing Conversions
“Content”. Ugh. It’s probably my least favourite word in marketing. Just typing it makes me cringe. We may as well just say “stuff”, or “filler”… But it’s almost universally recognised as shorthand for “that important ‘stuff’ (see! Told ya) created to inform and educate people about …
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What’s True For You?
Everyone has their own truth these days. We’re all playing the lead role in our own stories, and we each see the world around us through our own lens… A lens we have increasing control over, as more than ever our focus is on our identity. Sure, expressing our individuality has always felt …
Why Ryan Reynolds Just Emailed Me
The other day I got an email from Ryan Reynolds. See, the medium-hot Canadian actor isn’t just a movie star these days… He’s also a biz-owner like you and I – having recently bought his own gin brand, Aviation. (That’s Hollywood people for you. When I’ve had a good day, I might treat myself …
That Time 6 Of Us Lifted An Entire Pub
It was 6pm and my hands were bleeding. I was doubled-over, panting for breath. Every muscle in my arms and back screamed at me: “Why the hell did you put us through that?” The simple answer of course, was that old favourite: “I needed the money.” But actually, by the time I’d …
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“Why Didn’t I Think Of That?”
There’s a language we're all fluent in without realising it: Visual language. German artist and illustrator Christoph Niemann made this point in his recent TED talk, combining his trademark humorous images with a seasoned stand-up's comic timing. It’s a 12-minute masterclass in …
