I just spent a weekend in a cabin in the woods with a group of people, not all of whom spoke English. And since I didn’t speak their language either, it made for an interesting time ; ) Thankfully there were one or two folks present who could translate, so we were able to get by ok… But …
Why Ryan Reynolds Just Emailed Me
The other day I got an email from Ryan Reynolds. See, the medium-hot Canadian actor isn’t just a movie star these days… He’s also a biz-owner like you and I – having recently bought his own gin brand, Aviation. (That’s Hollywood people for you. When I’ve had a good day, I might treat myself …
25 Words Or Less (It Worked For Iggy)
James was a drummer before he became a singer. That was, until he “got tired of looking out from behind a bunch of butts every night”. In the mid-‘60s James Osterberg Jr. would rehearse in his garage with his band The Iguanas. (They weren’t very good.) But James kept at it, switching …
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What You Won’t Do
So you’ve got a pretty good handle on what you do for your clients and customers… But what about what you don’t do? It’s an often-overlooked opportunity. Yet it makes sense to talk about the things you don’t, won’t or would never do in a million years to attract more of the people you want …
“No More Teachers, No More Books…”
A conversation with some schoolteacher friends at a BBQ got me thinking about education and how it impacts our businesses. Now, I know there’s a lot of successful entrepreneurs who give it the big “university of life, self-made zillionaire” routine whenever this subject comes up… And …
There Really Are No Stupid Questions (Except This One)
Copywriting is basically answering questions. Different parts of your sales message answer different questions: What’s in it for me? Why should I trust you? Who else is using this? Why the heckins is it so expensive? How come your last 5 customers all died in mysterious …
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Be More Like The Don (Not THAT One)
Over 400 years old… Almost 1,000 pages long… 10 years in the making… More than 500 million copies sold – making it, still, the best-selling novel of all time… (Harry Potter? Pah! Don’t even. Series total sales don’t count) I’m talking of course about ‘El Ingenioso Hidalgo Don Quijote …
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Wait, They Shot WHO In The First Scene?!?
It’s an unforgettable opening to a movie: A shot rings out, and we see the gun barrel in close-up… Next, a close-up on the face of the man who’s been shot… (Wait, isn’t that – Al Pacino? Isn’t he supposed to be the star of this movie?) Another shot is fired, again the smoking gun seen …
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