I just finished reading Dracula again. š§ (I know, right ā āagainā?!? #TeenageGoth4Life) Itās funny when you revisit a book or a movie thatās become so much more than just āa storyā, and see how itās grown into something else. What starts out as just words on a page or a screen can take on …
DIY Authority Content
Letās talk for a minute about content. Specifically: Authority content. Now sure, anyone can create ācontentāā¦ But ācontentā is a bit like āartā: Itās technically easy to create anything that qualifies, so thereās an appealingly low barrier to entry ā but of course that means HUGE …
Sucks But True
It sucks but itās true: Thereās a lot to dislike about marketing these days. It can be ugly, manipulative, insincere, meaningless, distracting, lazy and even downright dishonest. So much of it is basically BS wrapped in shiny paper. Wow Iām doing a great job of advocating for my industry …
Are You There?
So here we are: 2020 ā a new year. A new decade. A lot of biz-owners and marketersĀ have been sharing their thoughts about how they see the next 12 months panning out. One theme Iāve noticed come up again and again is this: Uncertainty. This past couple of weeks Iāve read some …
Finding The Signal In The Noise
Is it possible to have too much of a good thing? Iām not just talking about the mountains of festive food and drink Iām about to encounter over the next few daysā¦ I mean the increasing amount of choices and opportunities weāre now faced with, each and every day. Sure, the luxury of choice …
I Fell In Love… With A Spreadsheet
It happened a couple of years ago āĀ slowly at first, and then suddenly: I fell in loveā¦ with a flippinā spreadsheet. Weird, I know. Even weirder, because Iāve always been a words guy at heartā¦ Books, stories, conversations, movies, songs, messages. Those are things that move and …
Sorry, I Can’t Help You
I'm sorry, but there's a few things I just CANNOT do: I can't drink more than 1 cup of tea in a day (in England this is considered treason, which may explain why I no longer live there)... I can't put the duvet cover on the duvet without swearing at least once (seriously it's just so f*#*@!g …
Do It / Don’t Do It
A quick prediction: By 2025, the marketing frenzy we know currently as āBl*ck Fr*d*y Fortnightā (formerly known simply as āBl*ck Fr*d*yā, back when it was just one day, then āBl*ck Fr*d*y Weekā) will have become āBl*ck Fr*d*y Quarterā. Only it wonāt really be a calendar quarter, strictly …
