You’ve seen ‘em all before: Random-AF deadlines… Limited stocks of digital products… ‘CLOSING NOW!’ alerts for offers that are actually open 99% of the time… Seems like a lot of marketers and companies are using an icky combination of scarcity and urgency to get people to buy these …
What Writing Really Is
“Telepathy, of course.” So says gazillion-selling author Stephen King in his book ‘On Writing’. What he means is this: Writing gives us the incredible ability to plant a specific image in a reader’s mind from any distance (and any time, too). And when biz-owners need to communicate with …
Beating Their (Green, Scaly) Filter System
“A great pitch is not about procedure. It’s about getting and keeping attention.” – Oren Klaff Oren Klaff has raised over $2 billion in capital for entrepreneurs and businesses with his pitches, strategies, scripts and training… Thousands of companies use his methods to drive growth …
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What Would YOU Say To Them?
As you’ve probably realized by now, I’m a big fan of the power of questions. Questions as part of a working process to help find the truth at the heart of a project… Questions to better understand the people we serve… Questions to help us create, develop and share our products. So I …
Where Did It All Go Wrong?
Back in April 2018, New York Magazine published a pretty shocking interview. It was with former Reddit product head Dan McComas, and in it he admitted: I fundamentally believe that my time at Reddit made the world a worse place.” Yowsers. Take a moment to let that admission sink in. In …
The Cabin In The Woods
I just spent a weekend in a cabin in the woods with a group of people, not all of whom spoke English. And since I didn’t speak their language either, it made for an interesting time ; ) Thankfully there were one or two folks present who could translate, so we were able to get by ok… But …
The F-Word You Should *Really* Be Careful With
The other day I had an interesting conversation with an entrepreneur about user ‘feedback’. Feedback is an odd part of business marketing, because so often people assume that it’s necessary without really understanding how it works, or even why it’s useful. (If I was to get a little political …
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One Way vs 1,000 Ways
Attention is overrated. It’s cheap. It’s easy. A trouserless drunk standing on a street corner, yelling at cars – he’ll get attention pretty fast. Easy to get, but hard to keep. And of course in business, that's the important part. There’s this great line in Bernadette Jiwa’s book …
