Everyone has their own truth these days. We’re all playing the lead role in our own stories, and we each see the world around us through our own lens… A lens we have increasing control over, as more than ever our focus is on our identity. Sure, expressing our individuality has always felt …
Why Ryan Reynolds Just Emailed Me
The other day I got an email from Ryan Reynolds. See, the medium-hot Canadian actor isn’t just a movie star these days… He’s also a biz-owner like you and I – having recently bought his own gin brand, Aviation. (That’s Hollywood people for you. When I’ve had a good day, I might treat myself …
That Time 6 Of Us Lifted An Entire Pub
It was 6pm and my hands were bleeding. I was doubled-over, panting for breath. Every muscle in my arms and back screamed at me: “Why the hell did you put us through that?” The simple answer of course, was that old favourite: “I needed the money.” But actually, by the time I’d …
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“Why Didn’t I Think Of That?”
There’s a language we're all fluent in without realising it: Visual language. German artist and illustrator Christoph Niemann made this point in his recent TED talk, combining his trademark humorous images with a seasoned stand-up's comic timing. It’s a 12-minute masterclass in …
25 Words Or Less (It Worked For Iggy)
James was a drummer before he became a singer. That was, until he “got tired of looking out from behind a bunch of butts every night”. In the mid-‘60s James Osterberg Jr. would rehearse in his garage with his band The Iguanas. (They weren’t very good.) But James kept at it, switching …
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What You Won’t Do
So you’ve got a pretty good handle on what you do for your clients and customers… But what about what you don’t do? It’s an often-overlooked opportunity. Yet it makes sense to talk about the things you don’t, won’t or would never do in a million years to attract more of the people you want …
“No More Teachers, No More Books…”
A conversation with some schoolteacher friends at a BBQ got me thinking about education and how it impacts our businesses. Now, I know there’s a lot of successful entrepreneurs who give it the big “university of life, self-made zillionaire” routine whenever this subject comes up… And …
‘Good Vibes’ Course Conversion Boosters
I recently helped a client optimise their Teachable course page copy. They were doing well in their course niche – project management exam coaching – but thought they could improve conversions from their flagship course page. So I got to work optimising their existing sales copy. The …
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