“Content”. Ugh. It’s probably my least favourite word in marketing. Just typing it makes me cringe. We may as well just say “stuff”, or “filler”… But it’s almost universally recognised as shorthand for “that important ‘stuff’ (see! Told ya) created to inform and educate people about …
Continue Reading about The ‘Mismatched’ Content That’s Killing Conversions →
Everyone has their own truth these days. We’re all playing the lead role in our own stories, and we each see the world around us through our own lens… A lens we have increasing control over, as more than ever our focus is on our identity. Sure, expressing our individuality has always felt …
The other day I got an email from Ryan Reynolds. See, the medium-hot Canadian actor isn’t just a movie star these days… He’s also a biz-owner like you and I – having recently bought his own gin brand, Aviation. (That’s Hollywood people for you. When I’ve had a good day, I might treat myself …
It was 6pm and my hands were bleeding. I was doubled-over, panting for breath. Every muscle in my arms and back screamed at me: “Why the hell did you put us through that?” The simple answer of course, was that old favourite: “I needed the money.” But actually, by the time I’d …
Continue Reading about That Time 6 Of Us Lifted An Entire Pub →
There’s a language we're all fluent in without realising it: Visual language. German artist and illustrator Christoph Niemann made this point in his recent TED talk, combining his trademark humorous images with a seasoned stand-up's comic timing. It’s a 12-minute masterclass in …
James was a drummer before he became a singer. That was, until he “got tired of looking out from behind a bunch of butts every night”. In the mid-‘60s James Osterberg Jr. would rehearse in his garage with his band The Iguanas. (They weren’t very good.) But James kept at it, switching …
Continue Reading about 25 Words Or Less (It Worked For Iggy) →
So you’ve got a pretty good handle on what you do for your clients and customers… But what about what you don’t do? It’s an often-overlooked opportunity. Yet it makes sense to talk about the things you don’t, won’t or would never do in a million years to attract more of the people you want …
A conversation with some schoolteacher friends at a BBQ got me thinking about education and how it impacts our businesses. Now, I know there’s a lot of successful entrepreneurs who give it the big “university of life, self-made zillionaire” routine whenever this subject comes up… And …
