It was 6pm and my hands were bleeding. I was doubled-over, panting for breath. Every muscle in my arms and back screamed at me: “Why the hell did you put us through that?” The simple answer of course, was that old favourite: “I needed the money.” But actually, by the time I’d …
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There’s a language we're all fluent in without realising it: Visual language. German artist and illustrator Christoph Niemann made this point in his recent TED talk, combining his trademark humorous images with a seasoned stand-up's comic timing. It’s a 12-minute masterclass in …
James was a drummer before he became a singer. That was, until he “got tired of looking out from behind a bunch of butts every night”. In the mid-‘60s James Osterberg Jr. would rehearse in his garage with his band The Iguanas. (They weren’t very good.) But James kept at it, switching …
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A conversation with some schoolteacher friends at a BBQ got me thinking about education and how it impacts our businesses. Now, I know there’s a lot of successful entrepreneurs who give it the big “university of life, self-made zillionaire” routine whenever this subject comes up… And …
I recently helped a client optimise their Teachable course page copy. They were doing well in their course niche – project management exam coaching – but thought they could improve conversions from their flagship course page. So I got to work optimising their existing sales copy. The …
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Copywriting is basically answering questions. Different parts of your sales message answer different questions: What’s in it for me? Why should I trust you? Who else is using this? Why the heckins is it so expensive? How come your last 5 customers all died in mysterious …
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Last week I was given an exciting opportunity… I was invited to record a training webinar (my first!) with my friend and colleague Scott Anderson. It was for his new program Fast Agency Scale – where he coaches growing ad agencies and teaches them creative ways to find more time, better …
I recently read something really inspiring on Twitter. Twitter! I know, I know... But occasionally, Twitter is actually useful for more than just trashing each others’ political beliefs or OMG’ing at that outfit that guy wore to that thing... Like last week, when I stumbled across …
