There’s a simple question you can use to uncover important insights into your market, your product and your messaging. It’s something you can ask anyone – including yourself – to trigger interesting and useful responses when you’ve hit a wall and need a breakthrough of some kind. The best …
Trust Is Like A Mirror…
Here’s a couple of quotes that illustrate the importance of developing TRUST with your ideal clients and customers… Yep, it’s the third part of our focus on your business’ KLT - Know, Like & Trust - factor (catch up with parts one and two if you missed ‘em). One quote comes courtesy of …
People Don’t Like Your Business
It's true, people don’t like your business… ...they like YOU. When it comes to your KLT factor (Know, Like & Trust) it’s not your biz that matters so much as the people behind the biz. Because we humans respond positively to personalities, not companies. We’re not attracted to the …
Getting To Know You
Last time we looked at the biz-growing importance of your messaging’s KLT factor: Know, Like & Trust. As promised, it’s now time to take a closer look at each of the three KLT components – so you can help your audience to know, like and trust YOU (and your biz) more. Let's start with …
The Truth About The One That Got Away
Ever wonder why some people buy from you almost without hesitation… …yet others who seem like a great fit for your product or service can seem 99% convinced but then just… disappear? We’ve all been ghosted by a ‘sure thing’ before. And I’m sure you’ve had that “Was it something I said?” …
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Can I Steal Your Idea?
“Please may I steal your idea?” …said no one, ever. When people figure out a way to undercut, replicate or even blatantly rip-off a business idea, they don’t ask permission. They just do it. If this ever happens to you, you might see it as a compliment. Or a threat… Or just the …
Do You Remember The First Time?
I was watching Eddie Murphy on the new series of Comedians In Cars Getting Coffee, and he told a great story. Jerry asked him if he remembered the first time he realised he was a comedian. So Murphy talked about how one day he was on the school bus, doing impressions of the other kids and …
The ‘Zen Commandments’
Q: Who makes the rules? A: We all do. Sure, you may not be asked to personally come up with the big rules that affect billions… …those are for much cleverer, ethically unquestionable people like politicians, rulers and lawmakers to create… : 0 And now that we’ve picked ourselves up …
