Time for this month’s Clarity Question to help you create more effective and unique sales messaging for your biz. I’ll jump straight into this one, as I’m currently wrapping up a busy work-cation in Tel Aviv… (…where, in addition to my usual writing duties, I’ve also spent some time modelling …
‘Curb Your Lebowski-ism’
What do people HATE about the industry you’re in? You know, the thing that drives them nuts? That’s this month’s Clarity Question to help you sell unique – and the answer will help you connect more deeply with your audience. Here's how: First up, I know – hate’s a strong …
I See You, Swimming Upstream
Time for another Clarity Question to help you sell unique in your biz… (What’s a ‘Clarity Question’? Each month I share a new question you can ask about your business, to inspire you or bring clarity to your messaging… It’ll be something I’ve learned from one of the smart minds in marketing …
Selling Less
Quick one for ya this week... Here’s another valuable question to ask yourself about your business: What if you deliberately sold LESS of your products or services next year? Now, that’s not a question your average ‘BIGGER! FASTER! MORE!’ biz-bro will be asking… “Less?!? Who the …
What Would YOU Say To Them?
As you’ve probably realized by now, I’m a big fan of the power of questions. Questions as part of a working process to help find the truth at the heart of a project… Questions to better understand the people we serve… Questions to help us create, develop and share our products. So I …
There Really Are No Stupid Questions (Except This One)
Copywriting is basically answering questions. Different parts of your sales message answer different questions: What’s in it for me? Why should I trust you? Who else is using this? Why the heckins is it so expensive? How come your last 5 customers all died in mysterious …
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Which Side Are YOU On?
Selling is no longer enough. Everybody and their uncle has ‘something to sell’… We’ve created a monster (called the internet), and now we have to deal with it. It’s become easier than ever to create a product and find a market for it… But connecting the two successfully is where the hard …
390 Questions Every DAY?
I’m currently re-reading this great book by a guy named Warren Berger, called A More Beautiful Question. In the book, Berger examines the importance of questions in life and business. And apparently, a recent study showed that the average 4-year-old British girl asks her mum 390 questions a …
