Quick one for ya this week... Here’s another valuable question to ask yourself about your business: What if you deliberately sold LESS of your products or services next year? Now, that’s not a question your average ‘BIGGER! FASTER! MORE!’ biz-bro will be asking… “Less?!? Who the …
What Would YOU Say To Them?
As you’ve probably realized by now, I’m a big fan of the power of questions. Questions as part of a working process to help find the truth at the heart of a project… Questions to better understand the people we serve… Questions to help us create, develop and share our products. So I …
There Really Are No Stupid Questions (Except This One)
Copywriting is basically answering questions. Different parts of your sales message answer different questions: What’s in it for me? Why should I trust you? Who else is using this? Why the heckins is it so expensive? How come your last 5 customers all died in mysterious …
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Which Side Are YOU On?
Selling is no longer enough. Everybody and their uncle has ‘something to sell’… We’ve created a monster (called the internet), and now we have to deal with it. It’s become easier than ever to create a product and find a market for it… But connecting the two successfully is where the hard …
390 Questions Every DAY?
I’m currently re-reading this great book by a guy named Warren Berger, called A More Beautiful Question. In the book, Berger examines the importance of questions in life and business. And apparently, a recent study showed that the average 4-year-old British girl asks her mum 390 questions a …
Mood Heuristics: Asking Questions In Your Sales Copy
I've been re-reading Daniel Kahneman's Thinking, Fast and Slow. As I mentioned in my year-end reading list roundup, it's an extraordinary book, and unlike anything else I've read. Broadly speaking, it links behavioural economics with the psychology of decision-making... It's a fascinating …
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